That was almost 3 years ago and it's been awhile since we have had an automaker try the formula:
Parent(s) + Kids in diapers + Toys + Car + Casio Keyboard Synthesizer + Rap = Viral Video Gold
The parent rapping formula definitely works, Toyota's video has over 11 million views. Then there is a recent addition from the comedy team Bluefish TV that has over 1.6 million views.
Fiat decided to enter this genre and has netted near a million views already; though, it's unclear how much media is behind the success.
"Word to all the mothers out there. This one goes out to you..." reads the YouTube video's description.
It is what you expect a lot of hang wagging, complaints about spit up, rhymes about life before being a mom, a mention of snot, and an attractive upper-middle class mom doing the simplest rap tempo.
The ad, called "The Motherhood", promotes the British release of the Fiat 500L a car we cannot currently get in the States. If you are familiar with automotive naming, you can quickly figure this is a Fiat 500 "Large" basically Fiat's answer to the MINI Countryman. It made it's debut a few weeks ago at the Los Angeles Auto Show.
I'm sure the 500L rap video will continue to gain views. Sadly this formula works. Fortunately, the world is ending tomorrow and with it hopefully the end of rapping white parents complaining about their trials raising kids. It was a creative and fun idea once. The copycats have been painful. Here, here to the Mayan Apocalypse!
