Lenovo, a computer company based in Hong Kong, has just gained Recognition for their Green business efforts by being chosen as one of 30 companies to be a member of a new Hong Kong and China corporate Sustainability Index. Energy efficiency, recycling, and carbon emissions have long been on the mind of Lenovo as they have continued to incorporate sustainable business practices into their global company. Such recognition makes environmentally aware consumers more likely to turn to companies such as Lenovo (or Dell or Hitachi) for their green technology needs.

Not all sustainable companies will be sought out for this kind of recognition and publicity. Many companies need to be proactive in sharing their green business practices in order to increase customer interest.

Purchasing Green Power that is Green-e certified is one way to get recognition for corporate sustainability. The US EPA’s Green Power Partnership is another organization that offers support and publicity to companies that wish to shrink their carbon footprint while boosting business. Green companies that are at the forefront of environmentally friendly business practices might even win Green Power Leadership Awards.

Businesses seeking a market share with green consumers should also consider launching promotional programs for Earth Day or Earth Month each April, detailing their eco-business practices on their websites, and coming up with innovative green products such as PepsiCo’s compostable SunChips bags. Continue to improve your business’s environmental policies while coming up with new ideas for getting publicity and gaining customer interest.