• Does Facebook’s move to buy WhatsApp have any significance with online marketing?
• Does this acquisition suggest an online shift that Mark Zuckerberg and his team of techno-brainiacs have predicted and are gearing up for?
• If so, what could this shift mean for businesses that are still getting a hold of their digital bearings?

In the first installment of the Online Marketing Success series “The Business Platform + Social Media Equation,” the top five social media platforms of 2015 were identified in order of rank as Facebook, Twitter, LinkedIn, Google+ and YouTube. Facebook has been in existence for 11 years, and users will attest to the fact of how the biggest networking site frequently tweaks and improves its appearance, functions and services over time.

Facebook has undergone and is consistently undergoing one huge makeover after another. Somehow, you can’t help but think that it’s trying too hard to be everything at once. People read the news on Facebook, they chat and video call using Messenger and they set up shop for businesses and brands by putting up a dedicated Marketing page. It’s basically the best place to start and grow because everything and everyone you can think of is there.

Does Facebook’s move to buy WhatsApp have any significance with online marketing?

There’s a rumor going around about how Google is going to dismantle its social networking site Google+ and retain its segments that actually made an impact, such as Photos and Hangouts. This remains to be seen. What still causes a lot of head-scratching is Facebook’s jaw-dropping acquisition of WhatsApp for $20 billion in 2014 and Instagram for $1 billion in 2012.

In an article published by Business Insider, there were two theories that surfaced as to why Facebook has been doing some serious app shopping: (1) It’s going to be fusing all these popular apps and platforms together and create a “WhatsInstaMessage” hybrid or (2) it’s a marketing strategy to keep everyone in the loop without burning out or bursting from the inside.

People are feeling the “overcrowdedness” within Facebook that it took the initiative of offering an array of alternatives that aim to keep users in. This means that your own Facebook network has easy access to the neighboring Instagram and WhatsApp markets.

Do these acquisitions suggest an online shift that Mark Zuckerberg and his team of techno-brainiacs have predicted and are gearing up for?

One word, six letters: M-O-B-I-L-E. You’ve probably heard about the strong digital mobile forecast. Well, it’s no longer a prediction. It’s here. Smartphone technology has become so cheap that it’s become the first—and, for some, only—device that people use to discover the world of Internet with.

Of the 3.65 billion mobile users around the world, more than half of the global population, 3 billion make up the total number of active Internet users and more than 1.7 billion have regular social media account access. In India, 72% of all website traffic are attributed to mobile devices and around 600 million networking accounts are concentrated in the East Asia region.

Wow. That’s a lot of numbers and figures. To emphasize the point with simplicity: every active Internet user has a smartphone.

How is this relevant to your online marketing efforts? Well, ask yourself these questions:

• Are the strategies I’m employing responsive to this information?
• Is my brand visible and performing in the digital mobile arena?
• Is my website smartphone friendly?
• Am I supplementing my Facebook efforts with equal attention to Instagram and WhatsApp?

If so, what could this shift mean for businesses that are still getting a hold of their digital bearings?

Check out some social media quick facts that you can use to build your online marketing strategy on:

• FACEBOOK – (1) 47% of all Internet users are active users, including your grandparents and grandchildren and everyone in between; (2) 4.5 billion likes are generated within the span of 24 hours; (3) Around 75% of its profits are made through mobile advertising.
• TWITTER – (1) Has over 300 million active users; (2) 500 million tweets are made on a daily average; (3) 88% of all users patronize the mobile app.
• INSTAGRAM – (1) Like Twitter, has a 300 million dedicated market; (2) 70 million videos and photos are shared on a daily basis; (3) 53% of the aged 18-29 population who use the Internet compose the majority of its users.
• PINTEREST – (1) 70 million regular users; (2) 88% of products pinned are eventually purchased; (3) 80% of all users are female.
• LINKEDIN – (1) Over 350 million and growing members; (2) Almost 40 million students, college graduates and young professionals rely on this professional social network segment; (3) Experienced a 44% growth rate in 2015 compared to the year before.

Your brand and your business can use a few of the quantitative findings of this kind in order to build an advertising and marketing plan. If you’re targeting women, then it’s only logical following the numbers above for you to create a highly visual and appealing Pinterest presence. If you’re targeting the employment industry and would want to connect talented individuals to seeking employers, then what better place to headhunt in than  ?

All these facts and figures could seem overwhelming to someone who is unfamiliar with how the digital world works. It’s not enough that you have these information, but you have to know what to do with them, how to approach and rise above all these social media and networking trends, and where to strategically position yourself in order to get the most mileage in visibility and market penetration.

In order to better understand how all of these details come into play and how your business can wield its benefits, you need the help of an online marketing industry leader to help guide you through the guaranteed process of creating an effective marketing strategy. To realize your online goals, Neoranking is the best and suitable partner for you and your business.

Talk to us and find out how we can make everything that’s written in this article true to your own business. Call 3159 0637 and add +65 at the beginning if you’re calling from outside Singapore.

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