According to Ebay. In the interest of the eBay marketplace's long-term vitality, eBay had to step in and implement new policies, introduce new formats, and make changes to their fee structure to create needed incentives for eBay members.

http://www2.ebay.com/aw/core/200607191343242.html

This led to a rate increase for the eBay stores platform.

These Store Inventory format insertion fees take effect Aug. 22, 2006:

http://pages.ebay.com/sell/announcement200607/overview/fees.html?ssPageName=CMDV:AB

This has led to a little uproar on the feeBay, sorry, eBay stores board. Bill Cobb even started his own thread to smoth the situation over.

http://forums.ebay.com/db2/thread.jspa?threadID=410468846&tstart=40&mod=1154586324250

Looks like the stores board is hopeing but not waitng for better days.