Squidoo is a web 2.0 property which authority status in the eyes of Google that you can use to gain quick search engine placements. It is also a great way to get one way links to your main sites.

Many people are using Squidoo to direct to affiliate offers. Here's a run down of what you need to do:

1. Sign up to a few affiliate networks and find a niche
2. Make a squidoo lens page about your niche (provide good content)
3. Add your affiliate link or link to your website
4. Get the lens indexed and ranked by getting some good one way links
5. Keep building links to the lens until it hits the first page of Google.