2023-08-02 14:57
You’ve got to make your promos like Die Hard.
Whenever it gets too boring, make something EXPLODE.
This could be a “Eureka!” moment in a science lab, with scien… Read More
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The Copywriter's Crucible – A Melting Pot Of Pu Blog
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A Melting Pot of Punchy, Persuasive Copywriting for Direct Response, Websites, VSLs, Email, B2B, Brochures,Funnels and More by Copywriter Matt Ambrose.
2023-07-10 15:58
To get people to click through their emails, most copywriters go hard on curiosity.
Sure, curiosity gets clicks.
But conversions?
Not as many as you’d hope.
Try this instea… Read More
2023-07-07 06:24
You always want your reader to think you’re just like them.
Someone who worries about the same things…
Faces the same daily struggles…
And heck, even… Read More
2023-07-06 04:02
Want to know one of the most powerful emotions to trigger in your copy?
An emotion that makes us do crazy things…
Makes us wildly jealous…
And forces us to feel like w… Read More
2022-12-02 05:19
This week I was shaking hands and kissing babies at Affiliate World Asia. Met lots of high level people, particularly at the DRMP and Clickbank meetups.
What I quickly learned is that the… Read More
2022-10-13 16:03
Ever wondered how waiters can remember long orders in their heads…
But forget them the moment they’re delivered to the table?
It’s due to the “Zeigarnik… Read More
2022-10-11 16:06
Sir Winston Churchill is famous for his rousing speeches that galvanized a nation…
So he knew a thing or two about motivating people to take action.
Churchill was a writing… Read More
2022-10-04 15:12
Never underestimate the power of ‘framing’.
Framing is what enables paintings sold for $5 on the street to demand $5,000 in an art gallery…
Or why a famous violinist… Read More
2022-09-20 15:20
Do you use NLP in your copywriting?
After you read this post, you’ll know whether you do or not (see what I did there).
Here are three diabolic NLP tricks you may be using withou… Read More
2022-09-15 16:55
How to get high paying copywriting clients.
It’s a question I get asked a lot.
Here’s what I tell people…
Offer a ‘done for you’ service.
Because h… Read More
2022-09-06 20:36
They were just another watchmaker.
But then something happened that flipped the watch market upside down.
Seiko unveiled the Astron – the world’s first “quartz clock… Read More
2022-08-30 20:48
Hollywood and copywriting.
It’s hard to know which industry has the bigger ego problem.
Sure, projecting confidence that you write great copy is great for your pride and ability… Read More
2022-08-29 14:49
In science class at school…
All I ever wanted was to see things explode.
But mixing sulphuric acid with baking soda only ever happened once in chemistry class.
Then it was ba… Read More
2022-08-25 15:58
As writers we’re in the dopamine management business.
Our job is to find ways of triggering tiny releases of the “reward” hormone…
To keep people emotionally h… Read More
2022-08-16 18:22
One question.
There’s one question you should always be asking yourself when writing copy.
And that question is…
“Who cares?”
You’ve got to ask thi… Read More
2022-08-03 13:54
Joe Sugarman’s “Adweek Copywriter’s Handbook” is one of my favorite books.
It reveals a simple technique for making even the most cookie cutter products sound amaz… Read More
2022-07-26 14:54
They make many copywriters roll their eyes in disgust…
Wondering who gets sucked into this garbage.
But in certain markets, they work gangbusters.
What am I talking about?… Read More
2022-03-31 15:16
What does a copywriter do?… Read More
2022-03-30 13:59
He wasn’t always the world’s most powerful superhero…
There was a time when his popularity took a dip.
Fans had lost interest.
He was too perfect.
Too bo… Read More
2022-03-24 11:48
It would be “like killing Tony Soprano.”
Series suicide, in other words.
No, I’m not talking about the ending of the Sopranos…
I’m talking about the s… Read More
2022-03-23 13:37
Seeing his parents shot dead in front of him wasn’t enough.
He still had to endure years of nightmares and wracking guilt…
He had to train himself to a near superhuman… Read More
2021-12-22 16:00
“What’s working?”
That’s how Jay Abraham kicks off all his calls.
And for good reason.
Hot new marketing tactics take off like heat guided missiles&hel&hell…Read More
2021-11-18 12:40
It’s hard to believe…
But work on my supplement offers is still in motion.
If you’ve been subscribed for the last 12 months you’ll know that I’ve been w… Read More
2021-11-12 17:07
This week was Copy Chief Live 2021 – three days of talks, mentorship and networking.
Sure, Copy Chief Live 2021 may have been virtual this year.
But that didn’t stop it… Read More
2021-07-19 19:13
How to attract high quality clients…
But WITHOUT spending hours writing free swipes for each one.
Send them an action plan on how you can heal a gaping wound in their busine… Read More
2021-03-02 10:29
Last week Copy Accelerator held its biannual live event, which you could also watch online.
Over two days we were presented with the daunting picture of what it takes to be successfu… Read More
2021-02-16 09:19
Finally, my supplement offer is ready to launch!
So far it’s only cost me about $200 to build the funnel (cost in unpaid hours is another matter). So I’ve taken boo… Read More
2021-01-20 16:41
It’s been awhile since my last post.
The reason?
My script has been stuck in compliance hell!
Writing compliant health copy has been described as walking along a t… Read More
2021-01-13 10:16
“Imagination is everything. It is the preview of life’s coming attractions.” Albert Einstein.
Imagination is arguably the most powerful tool in our toolbox.
Beca… Read More
2020-12-23 14:05
I know there’s still 2 days to go, but thought I’d give you an early Xmas gift.
A gift that can save you hours of hair tearing frustration trying to get health copy approv… Read More
2020-11-04 17:08
My supplement campaign is gathering pace.
The sales letter is still being sculpted out of the ugly lump that was the first draft. But it’s getting close to being Prime Tim… Read More
2020-10-25 09:15
Last week was the penultimate call of my ‘Fast Track to A List’ mentorship program with Kim Krause Schwalm. And it was an eye opener, to say the least.
Email deliverability e… Read More
2020-07-08 10:11
You’ve heard of Stefan Georgi, right?
A copywriter whose sales letters bossed the first page of Clickbank…
Charges $50-100k per sales letter…
Writes copy se… Read More
2020-06-24 09:02
Funny isn’t it, we spend all day writing to sell other people’s stuff, but struggle to string a few lines together to sell our own.
You want to know what the BIG me… Read More
2020-06-11 13:45
In the late 60s, Rolex was nothing special.
They were just another watchmaker.
But then something happened that flipped the watch market upside down.
Seiko unveiled the Astron &nda&helli…Read More
2020-05-27 11:52
I know I’ve been banging on a lot about Stefan Georgi’s RMBC method recently…
But I feel compelled to bang some more…
Because the ‘$50k per sales lette… Read More
2020-05-26 10:11
By the letter of the law, what I did is not a crime.
But it still makes me cringe with guilt.
No, it wasn’t visiting my grandparents on lockdown.
Yet when I reveal it, pe… Read More
2020-05-21 17:47
When someone’s thirsty, sell them another glass.
Wise words.
But why not go all out and sell them the pitcher?
As the economy tanks…
Maximizing conversions on every… Read More
2020-05-03 11:50
Last week Stefan Georgi released his RMBC method.In case you didn’t know, Stefan Georgi has had more top 10 monster sellers on Clickbank than any other copywriter (at one point… Read More
2020-04-29 13:49
Click here to view in Facebook
Creating a million dollar selling funnels doesn’t have to be rocket science.
It doesn’t have to mean testing 100 different headlines…… Read More
2020-03-11 03:56
It’s not every day you show up to a marketing event and the presenters walk on in hazmat suits (Thailand style).
But then this was no ordinary marketing event…
This… Read More
2020-02-19 15:26
Outside Agora bar & cafe in Puerto De La Cruz, Tenerife
After getting the smackdown from the FTC, seems like one of the copywriting scene’s biggest publishers is moving into sa… Read More
2019-11-28 03:16
Hemingway knew all about the value of living a wild life (Image provided by skeeze from Pixabay)
Where should I go to live in January?
Split? Tenerife? Or somewhere new… Read More
2019-11-21 12:19
Can you guess who’s the world’s highest paid TV star of all time?
No, it’s not Sheldon from Big Bang Theory.
Nope, it’s not Dr. Phil.
It’s not eve… Read More
![How To Generate $1 Leads On Facebook With Chatbot Quizzes [FREE GUIDE]](https://cdn.blogarama.com/images/posts_thumbs_site_id/355/35473-188831600.w320.jpg "How To Generate $1 Leads On Facebook With Chatbot Quizzes [FREE GUIDE]")
2019-11-13 10:42
Chatbots.
Some marketers say they’re passing fad.
Others…
….who are using chatbot quizzes to generate HUGE lists of subscribers for pennies on the dollar… Read More
2019-11-07 13:59
“They want £1,000 by the end of the day. Or they’ll SUE.”
That’s what my client yelled at me on the most uncomfortable phone call of my career.
A call th… Read More
2019-11-01 05:47
Does seeing your copy on a website fill you with pride? Or a painful itch that still you’ve got a LOT more sculpting to do?
Imposter syndrome can follow us around like a black shad… Read More
2019-10-15 02:59
YouTube ads may be dirt cheap to run.
But that doesn’t mean making them profitable is easy.
Far from it.
People now have WORSE attention spans than goldfish (Microsoft did a… Read More
2019-07-15 08:57
Are you a CMO or a copywriter?
Because here’s the thing, it’s not about job titles but mindset.
With more and more copywriters joining the market and AI tools now able to… Read More
2019-06-04 10:49
Here’s a clever technique for analysing sales letters that came up in the Copy Chief forum (hat tip Stephen Carter):
Copy and pas… Read More
2019-04-15 07:53
Imagine a life without clients.
No more cold emailing, LinkedIn prospecting, or swallowing your pride for sweatshop wages on Upwork.
Or how about no more worrying paying the bills whe… Read More
2019-03-27 09:52
Want to know the secret to attracting high paying clients?
STATUS.
Clients respect status.
But it’s not something you can earn just dropping knowledge bombs in Facebook group… Read More
2019-02-28 09:45
Campaign’s are rarely profitable from day one.
It’s an ugly truth all the world’s best marketers know about, and have the war stories to prove it.
Dan Kennedy is one… Read More
2019-02-21 03:54
This post is based on Mark Joyner’s presentation “Trump Cards of Persuasion” at Project Persuasion Goes Dark 3.0.
Ever tried the “Columbo Close”?
Thi… Read More
2019-02-20 05:01
Got a list of subscribers you haven’t contacted in a while?
Here’s how to re-engage in a way they’ll welcome and can generate sales at the end…
Don’t se… Read More
2019-02-19 04:44
This post is based on Mitch Miller’s presentation “Down the Rabbit Hole with Tai Lopez” at Project Persuasion Goes Dark 3.0.
You’re not just a copywriter. You&rsq&helli…Read More
2019-02-15 09:15
“Father of online marketing” Mark Joyner knows a thi… Read More
2019-02-14 04:31
Google “[keyword] we hate spam as much as you do” to find newsletters related to your area of specialist knowledge.2. Signup to their newsletter and see if their thank you page… Read More
2019-02-13 09:03
I’m guy wearing the hat second from the right back row… Read More
2018-03-13 06:46
A couple of days ago I got a letter from an aspiring copywriter. I sent him an email back with advice on what to do when joining the game from square one. I thought it might be helpful for o… Read More
2017-12-21 05:05
Create your own opportunities, instead of waiting for them to arrive
How did the freelancing life treat you this year?
Get a steady flow of clients to keep amassing your cash pile, Scrooge M… Read More
2017-11-30 10:09
At Copy Chief Live 2017
You’ve heard of the legen… Read More
2017-11-28 07:40
When working with a new client it’s wise to set some ground rules.
Outlining how you work will establish yourself as the adult in the room. It will also avoid mission creep and … Read More
2017-10-26 10:36
How much are you paying for clicks these days? A dollar? Two dollars? Even higher?
How about your cost per lead? If you’re paying less than $3-5 you’re doing better than marketi… Read More
2017-10-19 12:26
Kevin Rogers – Copy Chief supremo and one of my mentorsLiving legend Mr John “One Legged Golfer” CarltonWhen was the last time you unshackled yourself from the desk and me… Read More
2017-09-19 10:06
Webinars can be a powerful a way to sell to B2C markets that aren’t yet over exposed
In our marketing bubble, webinars have been the #1 way to sell high ticket items for years. Yet in… Read More
2017-08-23 12:01
Listen to people and offer advice. Don't just talk about yourself
Maybe not today. Maybe not tomorrow. B… Read More
2017-08-09 10:06
If you’ve ever wanted to hear my dulcet tones, your lucky day has arrived.
I sat down with Crucible reader and natural health copywriter Paul Buzan (who has the envied position of bei… Read More
2017-08-01 09:11
A survey by the Direct Marketing Association found that 83% of people prefer to listen to a 24 hour free recorded message than speak to a live sales person.
Click costs are outta control.
On… Read More
2017-07-07 08:26
Tactic # 4 – Always have a caption below an image
It’s unbelievable.
But the sad reality is that a lot of marketers don’t study.
They create campaigns based on intuition, c… Read More
2017-06-26 10:36
“Drayton Bird knows more about Direct Marketing than anyone in the world … His talks are highly instructive and hilariously funny” – David Ogilvy
Drayton Bird i… Read More
2017-06-21 08:41
If you’re charging per hour, you’re undercharging.
Why?
Because in this madcap world of freelancing there are all manner of tasks beyond sitting down and writing copy.
Try this f… Read More
2017-06-16 08:47
Schwarzenegger and ‘Jim’ Cameron will be teaming up on a new Terminator movie. At least we know the marketing will be great.
Recently I’ve been reading the autobiography of… Read More
2017-06-14 17:35
Research.
That’s what makes the grizzled veterans standout and is the key to higher conversions.
Within a few years (or months, in some cases) of hand copying sales letters and working… Read More
2017-06-08 09:20
Campaigns are a marathon. Not a sprint
We all have to face this at some point in our working lives.
We work our fingers to the bone to get a campaign launched, only to see it fizzle for a wh… Read More
2017-05-17 05:58
Have your lead costs gone up to $10 yet?
Advertising is getting darned expensive.
If the rumours are true, heavyweights like Clickfunnels and Digital Marketer now spend $10 just on getting a… Read More
2017-03-16 09:28
“Writing a book is an adventure. To begin with it is a toy, than an amusement. Then it becomes a mistress, and then it becomes a master, and then it becomes a tyrant and, in the last s… Read More
2017-03-09 10:52
“Grab a cushion and gather round. I have a story to tell.”
Everyone has fond memories of story time as kids. And the love of a good tale, of heroes, villains and victory ag… Read More
2017-02-17 10:01
Ryan Deiss calls his the ‘Invisible Selling Machine’. Andre Chaperone has his ‘Soap Opera Sequence’, while Jeff Walker named his the ‘Sideways Sales Letter&rsqu&hell…Read More
2017-01-20 03:19
Leave the clever wordplay to the impoverished novelists. We’re in the business of selling.novelists. We’re in the business of selling.
People often ask me what it takes to become… Read More
2016-12-07 06:24
People will eagerly watch videos on topics they’re passionate about
If you’re happy spending thousands on SEO, social media marketing or ‘branding’ each month with ve… Read More
2016-10-13 16:14
Email marketing is the most profitable channel.
See how I said that unequivocally.
The reason is because study after study proves that it’s true:
When it comes to purchases made as a… Read More
2016-09-22 12:38
What’s the best way to get good, nay, an expert at writing copy?
Copy that harnesses time proven persuasive techniques, emotional storytelling and buying triggers that send conve… Read More
2016-08-04 11:12
You hear all the time that the best way to sell is with stories.
They’re instantly engaging and people think they’re being entertained, rather than sold to, and their cloak of c… Read More
2016-07-12 13:23
My VSL campaign last week bombed – and I know why…
Facebook’s targeting is now second to none.
You can test campaigns for as little as $5 a day and find customers wit… Read More
2016-06-28 21:19
You’ve dropped $10k on a copywriter, another $15k on full animation and then watched in HORROR as views of your VSL fall off a cliff in the FIRST minute.
It’s enough to make eve… Read More
2016-06-22 17:17
Do you still write press releases for clients?
If you have media contacts, it may be a worthwhile strategy.
But just publishing press release in the hope they get read by the right peo… Read More
2016-06-16 17:45
Facebook has probably the best targeting of any ad platform. And it got even better with the updated ‘Custom Audiences’ and Lookalike audiences.
You can now target new… Read More
2016-05-27 11:42
Ever find yourself staring at a screen as blank as your brain? If so, you probably haven’t done enough research on who you’re writing to and why.
Research should take up tw… Read More
2016-05-04 13:10
It’s true.
If you have an email list you haven’t contacted in a while or are stubbornly refusing to respond, a nine word email is all it may take to turn silence into sales… Read More
2016-03-19 18:53
It’s now been a few months since Google released its Hummingbird update. While it affected a reported 90 percent of websites, in the main it’s been met with a sigh of relie… Read More
2016-03-19 18:53
We’re in the Video Copywriting and Production Business. That’s Right I Said ‘We’ is a post from: The Copywriter's Crucible - A Melting Pot of Punchy, Persuasive Copyw… Read More
2016-03-19 18:53
I was delighted to discover, earlier this week, that I’ve been nominated for the top ten of the best writersââ‚&n&hell…Read More
2016-03-19 18:53
Just a quick note to wish you all a merry Christmas. Hopefully, you’re demanding clients are allowing you some time away from the keys to spend with your families and to indulge in the… Read More
2016-02-17 04:43
Morning routines are a hot topic among ‘growth hackers’ these days. And many of them get competitive over who can set their alarm clock at the most insanely early hour and pack… Read More
2015-12-11 09:08
Did you know that a dog invented branding?
Tis true.
It wasn’t devised by an ancient sect of theologians, psychologists and savvy Greek business owners of luxury spas.
Branding was in… Read More
2015-12-02 10:44
Yesterday when I was working from a coffee shop when I overheard a conversation between a marketing consultant and a client.
Let me tell you, it was painful listening.
The consultant was tr… Read More
2015-11-05 11:33
The best copywriters are also the best marketers.
With a dash of marketing nous, there’s no reason to be scrambling for short change on freelance bidding sites or mailbombing marketing… Read More
2015-10-15 20:10
Freelance copywriting is the ultimate lifestyle business. You get to set your own hours, be the boss of you and spend all day writing about interesting topics in coffee shops (well, I do an… Read More
2015-10-08 13:18
Finding clients is one of the toughest challenges we face as freelancers. You can try scratching out a living on freelance bidding sites. But if you’re serious about growing… Read More
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