Stop me if you have heard this one before: American Media has a problem, and it is only getting worse. But what if I told you that the media industry also has the solution and refuses to use it?

A report Politico released this week found that the “media bubble” is not just real—it’s expanding. An increasing number of media jobs are concentrating in cities—particularly in those along the East and West Coasts—just as local news outlets across the rest of the United States wither into husks of their former selves. According to the Bureau of Labor Statistics data Politico analyzed, internet publishing jobs have jumped more than 165 percent since January 2008 while the staffs of daily and weekly newspapers have fallen by almost half.