In Corporate world the Senior Business leaders are our customers. They are interested to know how and why you doing, rather that what you  are doing. I have worked with senior managers whose demand were challenging and that given me an opportunity to give me and my team the best and fruitful results. This has created a brand in their community. 

Sometimes we need to involve the senior leaders to make an events successful as they are the one who can push their team to participate and involve. Team members need to be delegated with authority with minimum supervision( refer Situational leadership). We support business with proactive approach even if they dont approach us for any business support. 

Its good to spend time with them to gain insight about their business plan and how future prospectus of business with impact HR. create a brand and then nurish it, this is how they will describe us. Get an idea what Business Leaders wants from us and be that master tool for them.  

I have heard for term - HAIL ( Honesty, Authenticity, Integrity and Love). This is what lead to success.

Best of Luck !!