All the organisations - big or small are always strive for attracting and keeping the best talent. Employer Branding can play a key role in increasing job applications and widening the talent pool.

We strategically apply all the 4Ps of marketing , We must include 5th important p- People. Firms now actively working on Employee Branding activities. If firms want to win the war for talent, they have to make this fundamental move.

Firms shows their core of your culture, Promote organizational vision, values and mission by selling them in career page of your website and in interviews.  This will show how they are different from the employer next door. Employees achievements, their outdoor activities and their contribution while being employee of the firm.

While we hire, we interact with many candidates. These  candidate may form their opinion of an employer before, during and after the interview process. As we say retention starts from recruitment, hence we can use the recruitment process as branding. We all are live banners and promotion tool for our employer.

Also the employees can be a brand ambassador of their own firm. we can reach out to specific Department / Business Unit to collect the succeess stories and circulate interesting post / blog on  website or different channels. If employee get involved and contribute to branding the firms will gain lot.

Looking forward for your opinions....