Social Marketers Still Aren’t Giving the People What They Want
Companies still aren't being strategic with their social presence. It requires understanding the customer, the experience, the social channel and the company's objectives. There is a lot of potential in the use of social if its used strategically and not just as a game to measure likes and shares.
Social Marketers
Sprout Social found a disconnect between brand priorities and consumer desires
It would be interesting to know more about the survey respondents as not all brands and their customers fit in with Facebook. The article talks about audiences engaging but not sharing so its unclear how they are defining engagement. If they are commenting it is unclear whether companies are responding and building relationships and respecting the customer conversation.Companies still aren't being strategic with their social presence. It requires understanding the customer, the experience, the social channel and the company's objectives. There is a lot of potential in the use of social if its used strategically and not just as a game to measure likes and shares.
Social Marketers
This post first appeared on Website And Communications Best Practices, please read the originial post: here
