All successful businesses must carefully plan their marketing budgets so they can afford the various advertising services to build their business.  Here is how your business can find affordable SEO optimization and search engine optimization plan to fit your budget.

How Much Does it Cost?
When purchasing website optimization work you must be careful not to shop only by price. Specifically,  low-cost firms that are very cheap will cost you a lot more than money in the long run. Cheap services are not your friends.  This is because they are from overseas, often India, and disobey Google’s rules and can often get your site penalized and often banned from the Internet.

Value is the greatest consideration when purchasing any product or service. Value is a calculation of the true return on investment for your purchase. If you purchase programs that are reasonably priced and they bring new sales in excess of the total dollars spent than that is a good value.  Inexpensive services are available and you should take advantage of the marketing benefits it offers your firm.

Sure, there are plenty of companies out there who promise massive results – but do they have the proof to show you it really works. To think that you are buying “good” business help when you are paying “cheap” prices just doesn’t make sense. Any amount of money, even low costs, spent on non-performing online marketing services is money wasted.

Any amount of money, even low costs, spent on non-performing online marketing services is money wasted.

Types of  SEO Optimization – Google.com, Yahoo and Bing sites:

These days there are even programs of web marketing pay after results are achieved.  As always, buyer beware.  While it is good to get results from every advertising expenditure you need to be sure that these results will have long-term benefits or sales strategies. Here are some considerations  packages and pricing for your review below:

Local Company

Another way to afford these packages is to focus on your local customers and market area. Hire a neighborhood oriented company that will focus on getting your websites shown prominently on local listing directories such as Google maps, Apple Maps,  and Yelp. Read our Google SEO Guide for Long Island.  These packages can range from small ones to set up your social profile accounts on sites such as Facebook, Pinterest and/or Google +. Often they will include add-ons to make more pages on other social networking sites such as Linked In or Reddit.

Monthly Packages

One of the most affordable ways to have a continual internet marketing presence is to hire the type of companies offering a monthly package that should include host to social media, press releases, and content syndication to many top sites across the Internet

Organic Services

No, this does not refer to fruits and vegetables  it means applying search site techniques to rank websites naturally in the “organic” section of the page results.

Submit My Site for Free

Certainly, you can even submit your site yourself to Google Yahoo and Bing.
To submit your site to Google will need to get a Google account which is free. Once you have that account opened you will go to one of their tools called Webmaster search console. This is where you will submit your sitemap in the XML format.

For the Bing site, which also lists on Yahoo, you will also need to create a being site for your business. Once you have that account created will go to the webmaster page and simply type in the URL of your home page and press submit.

Free Online Tools

Competitive Keyword Research Tool

You will want to know which keywords, the phrases that people put into Google, which that your competitors are targeting.  Use the no cost called Keyword Planner. It is contained in your Google AdWords account.  Read how to use this tool here http://bit.ly/PWFJKG

Keyword List Generator

This free tool will help you to create lists of keywords to use on your website and in your online marketing campaigns  http://bit.ly/1k2s4RI

Back Link Suggestion Tool

This handy software will help you discover both Google and Yahoo searches for your type of keywords with which to build inbound links. http://bit.ly/2c3yxYL

Free Internet Browser Extensions for Firefox

Download software at this link and you will be able to read about any website, including your competitor’s http://bit.ly/1kQE2Hd

Ranking Checker

Where does your website rank in the search results for Google? Find out with this tool which will give you not only Google ranking information – but also your ranks in Bing and Yahoo. http://bit.ly/1geqBy8

Spider Bot Testing Tool

Free software to test your site and simulate how a “spider bot” software from Google would “see” your website. Good for reviewing keyword density, and find any coding errors http://bit.ly/2cpoEFA

Keyword Typo Generator

Everybody makes mistakes – especially when typing on computers or mobile phones. This handy service will generate the misspellings, typos, of your keywords which also should be including in your SEO optimization http://bit.ly/NEuohB