With Facebook Story the business pages’ organic reach continuing to decrease. The time has come to experiment with different ways to get your business page Stories posts in front of as many people as you possibly can.

Facebook recently rolled out Stories to business pages, which provides another opportunity to showcase your brand and increase your Facebook engagement. While many brands are using disappearing Instagram and Snapchat stories to reach their audience, Facebook Stories has previously been limited to personal profiles, with very little uptick in usage.

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The lack of people using Stories on Facebook presents an opportunity for brands to fill that void. Currently only a few businesses are using this feature despite its prime real estate: Stories appear at the top of users’ Facebook News Feed on both desktop and the mobile app.

Before jumping into Facebook Stories, it’s important to understand the difference between content that makes a good Story versus content that makes a good post. Much like on Instagram, Stories tend to lend themselves better to behind-the-scenes content and often have a more “marketing” feel than the professional photography you’re more likely to use with posts.

You want viewers to watch your story from the beginning to the end by guiding them through a journey. 

What Is Business Facebook Story?

Stories for Pages is now a new feature that is in an early beta stage. We push new ideas and features out to small groups in the early stages to test for stability and other bugs before releasing them platform-wide. Sometimes these features have a full release and sometimes they are discarded. At this time, Stories are only available for Pages that are not owned by a Business Manager. I do not have a release date for Stories on Business Pages.

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