Whatsapp Messenger has been tagged as top messenger service across the world. With the increasing demand for its marketing and business purpose; FaceBook has come up with Whatsapp Business App exclusively which will widely serves entrepreneurs from all segements across the world. WhatsApp Business app has been released on Android and is geared towards small and medium enterprises, and helping enterpreneurs to connect with their customers.

WhatsApp Business app, which had stirred a lot of curiosity about for some time now, is finally official. Released on Android, this app is aimed to help small as well as established companies. The whatsapp business app will help enterprises of all sizes and from all segments of industries to connect in a better way with their customers. 

WhatsApp Business App Now Available For Free Download In India 

Facebook-owned WhatsApp announced the plans to kick off its WhatsApp Business App initiative back in September last year and launched a pilot by partnering with companies such as Netflix, MakeMyTrip and BookMyShow.

This new business app is primarily intended for small businesses hence; it was launced first in a handful of markets, including Indonesia, Italy, Mexico, the UK, and the USA. Interestingly, Whatsapp business app was initially tested in India and Brazil ahead of its public release.

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The WhatsApp Business app is now available for free download via Google Play in India. It is compatible with devices running Android 4.0.3 and above. A version with similar features is also expected to be available for iOS devices in the coming future.

How WhatsApp Business App  Works

  What is WhatsApp Business app? Does It Requires To Download Again & Install?

WhatsApp Business app is meant for businesses whether big or small. However; you don’t have to download and install unless you own one. For instance, if you run a small online clothing company or have a local grocery store or bakery, then WhatsApp Business app can be extremely helpful in getting you connnected more efficiently with your customers. 

 What Features Does WhatsApp Business App Offer? 

WhatsApp Business app plans to make it simpler for smaller businesses to connect with the customers. Some features of the WhatsApp Business App will be as follows.  First is Business Profiles, which can help customers with useful information such as a business description, email or store addresses, and website. Whatsapp business app for SMEs offers an opportunity for business growth providing SMB to create their profile, which will be highlighted to the users on WhatsApp.

WhatsApp Business app as the name suggests plans to make simpler for smaller, medium businesses to connect with the customers in India.

Second is messaging tools, where WhatsApp will offer smart messaging tools like quick replies, etc. to help provide quick replies to the frequently asked questions. There will be greeting messages for customers and away messages as well when you install business app.

Business owners will also get to see messaging review and statistics knowing which messages have been read and to know what is working on the platform. There will also be the option of WhatsApp Web to send and receive messages with WhatsApp Business on the desktop.

Finally, the account type will let users know if they are talking to a business as it will listed as a Business Account.

   How Much Whtsapp Charges For It’s Business App? 

Nothing…. It’s free of cost. As of now; WhatsApp Business app is free for all entrepreneurs and SMEs. However; in the past WhatsApp had indicated that it could look to monetize the services but; still it is offered for free. 

WhatsApp is also now partnering with bigger names and brands to bring more services for the users straight to the app. Players like Netflix, BookMyShow, as well asMakeMyTrip are all partnering with WhatsApp. The latter two are already sending messages, alerts to the customers on WhatsApp itself, rather than relying on SMS.

 I Am A User and I Do Not Wish To Talk To The Businesses? Can I Block Them? 

WhatsApp says the users will have a complete control over the messages when they receive from such businesses offering various services/products as well as new info when updated. If the user do not wish to receive messages from such he/she can block it and this applies to businesses as well.

If any business entrepreneur starts spamming you on WhatsApp, there will also be the option of reporting spam and their messages can be blocked from receiving from future.

 What Is The Need Of Having Whatsapp Business App? 

Surely it does. Businesses all the time need to grow, increase their customer base hence; upscaling their revenue. Whatsapp seems to be newer marketing option for getting new business and generating revenue. In fact; it is one of the most cheapest to increase your customer database without spending much. The messenger being famous world-wide open up several  business avenues for your business. Whatsapp business app lets you connect with your customers directly so that you know their actual feedback; and how you can improve on the same.

Bottom Line

Whatsapp Business App can open up revenue possibilities as it has reportedly having 1.3 billion users in the world increasing every day. Remember; WhatsApp is free hence; it has no ads on the service. So; it will need to look at new ways of monetizing the app. WhatsApp says, in countries like India and Brazil, over 85% of small businesses are using their app to connect with customers.

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