What Are You Doing To Get Listings In Your Market Now?
As Real Estate agents you must always be marketing yourself. I do not mean the show offy type of image marketing that most agents and coaches tell you to do.
Image marketing is very time consuming, expensive and unless your are Coca Cola you do not have the kind of money it takes and the time it takes to make image marketing work.
You do need to be visable, approachable and people need to know you. You do that through relationship marketing. The kind of marketing you need to do to become famous in your area is a lot of giving of information. Solve a problem. Be there when someone needs to ask you a question. Be empathetic to your market's problems.
My Step Approach To Becoming Visible So You Will Get The Listings:
As Real Estate agents you must always be marketing yourself. I do not mean the show offy type of image marketing that most agents and coaches tell you to do.
Image marketing is very time consuming, expensive and unless your are Coca Cola you do not have the kind of money it takes and the time it takes to make image marketing work.
You do need to be visable, approachable and people need to know you. You do that through relationship marketing. The kind of marketing you need to do to become famous in your area is a lot of giving of information. Solve a problem. Be there when someone needs to ask you a question. Be empathetic to your market's problems.
My Step Approach To Becoming Visible So You Will Get The Listings:
- Start Blogging. If you do not have a blog start one about your area and about you. I have had great success with Active Rain. This is a great community of real estate related people, you get to network and have a free blog.
- Become the expert in your area. Interview businesses and places of interest like the library and write articles about them. Find out if you can be the Real Estate columnist for your newspaper.
- Whenever you go to a function, take photos and have photos taken of you with prominant people and then do a press release about it and send it to all the local papers.
- Always speak from the point of reference of the person you are speaking to and not about yourself. No one cares about how much you know until they know how much you care.
- Get testimonials from every client. Have the testimonials be about exactly what you did for them not about what a great agent you are. Again, this is not about you!
- Have a direct response website with reports that the consumer can get to solve their problem.
- Join online forums to learn more about your Real Estate industry and also so you can network with other agents and cultivate referral relationships.
- Meet your neighbors! Right in your own backyard you have prospects. Make sure your neighbors know what you do and ask them if they know anyone moving to the area.
- Send out an email newsletter and a physical newsletter to your sphere of influence. Ask for Referrals. We have heart stickers that say," I love referrals."
- Work your expired listing market. This is a great niche and I coach agents to become successful in this niche. This is the main focus of our business. We get all our listings through working expireds and through getting referrals.
- Get involved helping in your church, place of worship, schools and the community. This is a great way to get visibility in the venue of helping others.
You can email me at Katerinag(at)bellsouth.net for coaching and consulting information for Real Estate Agents. I am a Realtor and a Business, Career, Health and Personal Coach, Real Estate Business Consultant, trainer and speaker. Yours In Real Estate, Katerina
