| #LGBTvillage - ONBC - World Travel Market |
Don't miss hearing from the agenda-setting industry leaders presenting what's next for LGBT travel in 2017.
Join the people who track and leverage market trends in the ONBC LGBT Masterclass:
LGBT Travel at the Crossroads: Where to Next?
Industry leaders to help you make sense of the latest trends in LGBT travel - and work out what your business needs to do next, to take best advantage of this USD$202billion opportunity. ONBC Out Now Business Class will release latest LGBT travel spend data from the Out Now global LGBT2030 market research program, as well as premiering new industry initiatives for travel agents and hotels.
The valuable travel market of lesbian, gay, bisexual and transgender (LGBT) people finds itself at an important crossroads.
More destinations, hotels, airlines, travel agents and others now want to target this market, which has increasingly become a 'need-to-have' inclusion for profitable industry members. But much of what worked previously is no longer effective.
The travel industry needs to rethink both its strategic and tactical approaches in ways that will increase revenues from LGBT tourism by better understanding and meeting the needs of LGBT travellers. Attend this information-rich workshop -- revealing latest LGBT2030 research, with valuable strategic insights from industry leaders about 'what's next' -- to learn how your business needs to position for growth in a market already worth more than USD$200 billion global spending annually.
Hosted by Out Now -- a member of the 'Top 10 Diversity Consultants' Global Diversity List supported by The Economist -- via its B2B travel industry network ONBC, this workshop teaches your business how to increase revenues by understanding current opportunities and positioning for 'what's next' in fast-evolving trends in LGBT tourism.
Presented by ONBC - Out Now Business Class http://OutNowBusinessClass.com and with an expert panel of specially invited LGBT travel industry leaders.
Speakers:
| Ian Johnson, Out Now |
Ian Johnson is the founder of Out Now, and has for more than two decades been recognized as one of the world's foremost authorities on marketing to lesbian, gay, bisexual and transgender (LGBT) customers.
Out Now has been named as one of the 'Top 10 Diversity Consultants' in the world by the Global Diversity List supported by The Economist. Established in 1992, Out Now in 2016 celebrates its 25th year of delivering leading-edge insights and business solutions to better understand and meet the needs of LGBT people right across the world. Out Now's corporate mantra is 'LGBT spells people' which recognises that what matters most to LGBT people is not marketing, research or PR, but actual understanding and solutions that help assist LGBT people to live better lives enjoying equal standing and respect - all over the world.
Employing dedicated travel brands http://OutNowBusinessClass.com for B2B and http://Welcome.LGBT for B2C, as well as dedicated http://Learn.LGBT training – delivered both online and in management workshops – Out Now http://outnowconsulting.com provides complete LGBT travel marketing solutions for clients. Out Now Global has been relied upon by many of the world's leading brands - including Hilton Hotels, TUI, German National Tourist Office, Lufthansa, VisitBritain, Turespaña, VisitMexico, IBM, Toyota, Lloyds Banking Group, Barclays, Citibank, Merck; and delivers a comprehensive range of tailored solutions focused on research, strategy, communications, networking and training. @outnowLGBT
| Juan Alonso, World Pride |
Since 1996, Juan has been active in the LGBT association movements.
He is one of the founders and General Secretary of AEGAL (Association of Companies and Professionals for Gays and Lesbians in Madrid (AEGAL).
In 2004 he became General Coordinator of Madrid Pride and Chair of Europride Madrid 2007.
In 2009 he began working on and is the main backer of Madrid´s bid to host Worldpride 2017.
In 2012 he was appointed chair of World Pride Madrid 2017. He is also a member of the board of Interpride as Regional Director and of the board of EPOA as Conference Coordinator.
| Sophie Griffiths, TTG |
Sophie Griffiths joined Travel Trade Gazette in March 2010 as a news reporter, before being promoted to deputy news editor and then news editor in March 2013, with a seven month sabbatical to travel the world in between.
She looks after the news team, which produces daily and weekly content for the magazine and website.
Sophie is the founder of TTG LGBT – a network for LGBT people and their allies in the travel industry - which was launched in March 2015, and comprises regular evening events and an annual conference.
| Auston Matta, Outfluential |
Auston is the Founder & Director of Outfluential.
He uses his expertise in content creation, social media and influencer outreach to help brands, destinations and travel industry professionals promote their offering to the LGBT community.
He grew up in Arizona and in 2012 sold his belongings and embarked on a round-the-world trip with his husband.
Auston recently relocated to Europe and enjoys the long sunny days and nightlife of Madrid where he now calls home.
| Miguel Sanz, Madrid Destino |
Miguel Sanz Castedo graduated from business studies in the UK where he also completed a Masters in Latin American politics and economics at the London School of Economics.
He has lived and worked in various countries in Europe, north and south America.
His professional career in Spain has seen developed several projects in marketing and cultural communication as the first team MediaLab in Madrid.
He has been Director of Marketing and Promotion of Tourism Madrid Community of Madrid as well as Director of Marketing and Partnership Destino Madrid where he is currently the Director General of Tourism.
The ONBC hosted LGBT Masterclass - LGBT Travel at The Crossroads: Where to Next? is being presented at World Travel Market, London. 8 Nov 2016, 12:45 - 13:45 Platinum Suite 3.
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