As outlined in Developing an Analytics Strategy: The Role of Culture, there are five facets to “cultural infrastructure” that organizations must address to realize the full potential of analytics.  This may require significant cultural change, which must begin with executive leadership, i.e. setting the “tone at the top”.  We recommend appointing an Analytics Champion to maximize value from analytics. Here, I’ll describe the key traits of an Analytics Champion and how they can set up an organization for future “wins” with analytics.