Surfing requires a combination of skill, balance, strength, and awareness. A surfer only has so much control over where they are headed. It’s less about a specific destination, and more about catching the Wave and seeing where it takes you.

Solving problems with data is (surprisingly) a lot like surfing. If the data and problem goal do not match, it is like trying to point a surfboard straight toward the shore — it won’t likely take you where you want to go. So, like deciding which wave to ride, how do you know if you’ve picked the right problem?