Rapidly emerging leader in malvertising prevention bolsters executive team following rapid customer traction after initial launch

Clean Creative a new provider of cross-platform malvertising prevention announced that Matt Gillis has joined the company as its first Chief Executive Officer and will establish the new company headquarters in Baltimore, Maryland.

Matt is a seasoned mobile industry leader who brings proven leadership and a 20+ year track record of success in the media and technology ecosystem at companies both large and small.  He most recently served as Senior Vice President of Publisher Platforms at Oath, responsible for their global publisher facing Programmatic Monetization tools and services.  Previously, Matt was President, Platform Business at Millennial Media, which was acquired by Verizon/AOL in 2015.  Over the last decade, Matt has had a front row seat for the monumental shifts impacting publishers and developers (i.e. audience shift from desktop to mobile devices, the emergence of programmatic monetization, and the critical need for more oversight and accountability in the industry).

“The DNA that Matt brings to Clean Creative is exactly what we were looking for,” said Seth Demsey, Co-Founder of Clean Creative.  “At this stage of our hockey stick-like growth – Matt’s experience leading startups and scaling them to be global leaders fits well with our aspiration to be the global leader in delivering publishers tools to protect the free Internet for consumers.”

“Malvertising and specifically bad ads has long been a game of cat and mouse that has plagued the ecosystem for a long time,” said Matt Gillis.  “Clean Creative is well positioned to lead in this space owing to its world-class team and fundamentally unique and highly effective approaches to addressing the problem.  This is evidenced by our tremendous growth, client retention, and ultimately our effectiveness in combating the problems for publishers and advertisers, and in turn end users.  I am excited to lead this company through its next phase of unprecedented growth.”

Founded in late 2017, Clean Creative is an innovative security company with a singular mission: to provide effective and robust solutions that protect publishers, advertisers, and consumers from threats against the free and open Internet.  Clean Creative is headquartered in Baltimore, Maryland.

SOURCE Clean Creative