2017-06-07 06:28
With the growing competition for customers’ attention, the creation of innovative and creative ways to foster engagement is paramount. Marketers and new startups are desperately trying… Read More
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Cutting-edge Australian Mobile App Development | Buzinga Blog
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Buzinga is a cutting-edge mobile app development company, creating iPhone and Android apps for businesses around the globe. Visit our site and see what we can do.
2017-05-30 02:32
In April 2017, Apple released it’s appstore Search Ad functionality to Australia, the UK and New Zealand, creating a new acquisition channel for mobile apps. AdNews reported that… Read More
2017-05-30 02:32
In April 2017, Apple released it’s appstore Search Ad functionality to Australia, the UK and New Zealand, creating a new acquisition channel for mobile apps. AdNews reported that… Read More
2017-05-30 02:32
In April 2017, Apple released it’s Search Ad functionality to Australia, the UK and New Zealand, creating a new acquisition channel for mobile apps. AdNews reported that “Sports… Read More
2017-05-25 07:47
The new myGov website was rolled out over the weekend, a joint project between the Department of Human Services, the Digital Transformation Agency and the Australian Tax Office. The myG… Read More
2017-05-22 04:29
Mobile app abandonment is one of the major fears businesses and startups face when building a mobile app. “What if it’s downloaded and never opened again!?” Whilst dow… Read More
2017-05-11 08:49
I know that I am not alone when I say I can list 3 or 4 recent experiences I’ve had on the web or using an app which have left me feeling frustrated. While I am a UX Designer — a… Read More
2017-05-07 05:30
B&T Magazine Feature Excerpt from B&T Magazine: Joseph Russell joins Buzinga as director of user engagement after co-founding successful mobile start-up DreamWalk in 2009, where he d… Read More
2017-05-04 00:37
With our ever dwindling sense of focus, it can be damn near impossible to keep a smartphone user engaged with your app… But once you understand your users, i.e: What their favourite f… Read More
2017-04-18 06:40
There is no doubt that in the highly digitalised world of 2017, digital security should be part of every business strategy, whether it’s for launching a new app or maintaining a websit… Read More
2017-04-13 00:29
The main differentiator between a successful app and a ‘fly-by-night’ is the app designers ability to quickly identify how the target user wants to ‘feel’ when using… Read More
2017-04-11 00:55
Two out of three of our digital minutes are spent on mobile phones, so it’s fair to say they’re a big part of our everyday lives. Consequently, businesses looking to differ… Read More
2017-03-27 04:19
With 74% of Australian consumers relying on their phones at least as much as their desktops (Google and Galaxy, 2015), ignoring the power of mobile is really signing your own death se… Read More
2017-03-16 22:27
The most frequent question I get from new e-commerce businesses is “Which Mobile Payment Gateway Should I Use?” And that’s a really good question. Because I don’t bel… Read More
2017-03-07 02:01
It’s easy to take for granted how valuable our smartphones really are. We are constantly connected to the rest of the world in real-time through social media, where we have the ability… Read More
2017-02-24 03:17
The average app has pretty poor retention metrics. Astoundingly, 95% of new users become inactive within the first 3–7 days of sign up, so it’s critical to a product’s succ… Read More
2017-02-09 02:25
A bad customer experience can have an inescapable ripple effect that can bring down a business’ reputation, sales, and staff engagement. All it takes is one sour customer to share… Read More
2017-02-08 13:58
Are you exploring the idea of building an app? Below, I’ve outlined 15 important lessons we can learn about mobile app development from Top 100 Mobile Apps, to help when choosing an ap… Read More
2017-01-27 00:17
As a business owner, or a director, you know that long recruitment processes are off-putting, stressful and, most importantly for businesses, a waste of time and resources. It’s not su… Read More
2017-01-20 04:40
The Internet of Things (IoT) is everywhere with many tech companies aiming to make 2017 the year everyday devices become connected to the internet. Marketers are leading the way in customer… Read More
2016-12-20 05:21
The Buzinga Podcast has rebranded! We are now Invisage, a podcast for innovators looking to supercharge their business growth in an era of rapid change. I’ll be bringing you bold conve… Read More
2016-12-19 04:20
As the business world steadily moves towards mobile, experience is the #1 factor that will distinguish your brand from your competitors. It’s one thing to build a mobile applicat… Read More
2016-12-02 01:24
One of the first questions to consider when jumping into the app development arena is whether to build a native or hybrid application. There are distinct advantages of each approach, which s… Read More
2016-11-25 00:27
App store intelligence firm App Annie recently published new market intelligence forecasting enormous monetary opportunity for app publishers over the next 4 years. The app economy is g… Read More
2016-11-18 00:25
Yesterday it was announced that we were ranked 9th in Job Advisor’s Australia’s Coolest Tech Companies for 2016! This is the third year we have placed in this award – We ra… Read More
2016-11-12 06:12
Artificial Intelligence may conjure up images of robots stealing all our jobs, but AI isn’t futuristic. It’s the present. AI is as old as technology itself – the origi… Read More
2016-11-10 13:01
“We’re in the midst of a fundamental shift in how companies are built. It’s vanishingly cheap to create the first version of something. This means you can build something… Read More
2016-11-09 03:20
Sahil Kaura is founder and Head of Investments at Clover, an automated investment advice platform taking advantage of the Australian fintech boom. Clover uses algorithms to he… Read More
2016-11-09 01:55
Heather St John is COO at Monash Institute of Medical Engineering (MIME), a multi-disciplinary network of researchers, engineers and clinicians with the mission to lead discovery a… Read More
2016-11-03 05:59
What do Stephen Curry, Uber, Cam Newton, Airbnb and LeBron James all have in common? Easy – At one point in their existence they’ve each been associated with the term ‘MVP… Read More
2016-10-25 01:56
The other day I was invited by CMOAustralia to comment on one of the common pitfalls marketers fall into when implementing location based marketing strategies; not ensuring accuracy. Using g… Read More
2016-10-11 01:20
Maxine Lee is Accelerator Manager at Melbourne Accelerator Program (MAP), a leading entrepreneurship program that supports early stage ventures by connecting them to resources and networks i… Read More
2016-10-06 07:34
Email software platforms need great UX. They are used daily, with users checking emails up to 20 times per day and receiving an average of 121 emails per day. Email isn’t a product tha… Read More
2016-10-03 11:48
Every year we see new innovations pour into the global economy. Most of these innovations aren’t directly relevant to your business, and they most likely won’t ste… Read More
2016-09-21 05:07
Are ChatBots a fad? Do people really care to order their favourite pizza from their FB messenger app? Or is there more to the story…? These are the questions I ask myself whenever I&r&hell…Read More
2016-09-16 07:04
We’ve all been there. Added an item to the cart on an online retail website or mobile app, only to leave before completing the purchase. According to Shopify, for every 100 potential c… Read More
2016-09-05 12:00
Making the decision to build a mobile app isn’t a cheap one, which is why taking a lean, MVP approach to app development is the best way to minimise wasted resources and deliver your a… Read More
2016-08-31 14:00
What’s the next step after coming up with a unique, exciting app idea? Estimating market size is crucial for gauging if there is sufficient demand for your product to succeed. This is… Read More
2016-08-25 08:33
On demand services are currently on demand! The local on-demand food delivery market is a lucrative and highly competitive one, with big money being spent on acquisitions and restaurant part… Read More
2016-08-17 06:58
How can you build an enterprise application that employees will actually use? The corporate sector is now reaping the rewards of smart mobile strategies, but many businesses haven’t cr… Read More
2016-08-10 03:08
A few weeks ago I was fortunate to be featured in Business Insider for my thoughts on how Pokemon Go has raised customer expectations for applications of augmented reality. Augment… Read More
2016-08-02 04:28
George Glover is Co-Founder and COO of Social Garden, a disruptive marketing agency that is shifting lead generation activities to better reflect the buyer’s journey, and generati… Read More
2016-08-02 04:28
Charlotte Rijkenberg is the Australian Marketing Manager of international food delivery app Foodora. We invited her to speak at Pollinate Melbourne: Marketing & PR Recipes… Read More
2016-08-02 04:28
Joe Hanna is the Co-Founder and CEO of xLabs, a truly revolutionary eye/gaze and head tracking software that requires only a laptop webcam to collect valuable data. In this presentation… Read More
2016-07-27 07:42
With its ability to connect various systems on one device, mobile is an essential element of an omni-channel strategy. For businesses seeking to supercharge their growth, look no furthe… Read More
2016-07-20 05:58
Introducing Ross Gillespie, Lead Product Designer. Every product has a story. It might not be a good story… but it still has a story. Mobile apps are no exception. Stories are what hu… Read More
2016-07-18 07:36
One thing that I’ve noticed many entrepreneurs have in common is they are pretty ad hoc about getting organised. I know, organisation and planning isn’t a sexy topic&he&hell…Read More
2016-07-14 14:00
How are you encouraging and collecting user feedback in your app? Feedback is at the heart of business growth. Especially negative feedback. Sure it stings a little bit at first, but there a… Read More
2016-07-13 00:01
Ah, marketing. It’s a fickle friend. Marketing is absolutely essential to your business’ success, but it’s not always obvious what your best marketing move is. This is… Read More
2016-07-12 02:41
One of the primary success factors is your team. Nearly all investors will attest to how important the team is when they’re deciding whether to invest in a startup. But the way yo… Read More
2016-07-08 00:00
Apps aren’t just animated mobile games for bored teenagers, or an add-on a business’ marketing campaign. There is a succinct difference between a web-based marketing campaig… Read More
2016-07-05 03:21
Fear of failure is as common as fear of the dark. Opening up yourself and your ideas means showing vulnerability, and it can be crushing for these to be rejected. But there’s no shame… Read More
2016-07-04 00:00
If you want to succeed, you need to be learning. Your business is a direct reflection of you. That’s why if you want to take your business to a 10/10, you should start by improving you… Read More
2016-07-04 00:00
If you want to succeed, you need to be learning. Your business is a direct reflection of you. That’s why if you want to take your business to a 10/10, you should start by improving you… Read More
2016-07-01 02:12
Let’s face it: it doesn’t make sense to spend big cash developing and beta-testing your groundbreaking new app and then releasing it on the app store with no marketing strategy i… Read More
2016-06-21 05:16
The customer demand for connection across all facets of a business is one that has been steadily growing over the last 5 years. Businesses and marketers are desperately trying to bridge the… Read More
2016-06-20 06:37
I have 5 mentors. These were each carefully chosen to reflect the components of my business and life that I want to improve at. Marketing Sales Operations General Business Spirituality and w… Read More
2016-06-15 02:09
Many small businesses and startups grapple with Facebook as a marketing channel. They know that Facebook is a powerful marketing machine that is just waiting for them to take advantage, but… Read More
2016-06-10 05:02
This is part 1/5 in the Buzinga crash course Mobile App Marketing: How To Get 100,000 Downloads In A Month. Part 2: 9 Steps To Building A Must Have Pre-Launch App Landing Page Part 3:&n&hell…Read More
2016-06-07 07:51
I’m sure you’re familiar with the most common reasons why tech startups fail. Lack of marketing, bad team, bad leadership, lack of product market fit, poor execution strategy&hel&hell…Read More
2016-06-07 07:51
I’m sure you’re familiar with the most common reasons why tech startups fail. Lack of marketing, bad team, bad leadership, lack of product market fit, poor execution strategy&hel&hell…Read More
2016-06-07 04:51
Guest post by George Dragojevic of FirstSiteGuide.com Many startups struggle to raise investment funding, and it can feel hopeless if you’re being rejected again and again. When y… Read More
2016-06-04 10:40
You’re reading part 3/5 of the Buzinga crash course How To Build An App: Moving Forward With Your App Idea Go to Part 1: How To Estimate Market Size For An App Idea Go to Part 2:… Read More
2016-05-30 03:31
Ever tried to get someone to part with their money, and felt like you were just floundering? It’s a hugely valuable skill to have in your toolbelt, and one that hasn’t really bee… Read More
2016-05-27 04:33
“The way we think about supply and demand will change; the relationship between buyers and sellers will be disrupted; and the person formerly known as the “consumer” will n… Read More
2016-05-27 02:08
How (and where!) should you pick an app development team? This is where a lot of startups go horribly wrong. Now, I’m not going to try and convince you that expensive is always be… Read More
2016-05-24 08:10
Think you’ve got a pretty good pre-launch marketing setup? We find startups are often confused as to the difference between ‘product launch’ and ‘marketing’. If… Read More
2016-05-24 08:10
Think you’ve got a pretty good pre-launch marketing setup? We find startups are often confused as to the difference between ‘product launch’ and ‘marketing’. If… Read More
2016-05-23 05:28
The other day I came across this quote in an article by VC Mark Suster, and it was so SPOT ON that I’ve been repeating it to anyone within earshot since: “In a world in… Read More
2016-05-19 08:01
Today on the podcast I’m talking about the secret to startup success. It’s a bit of a hype-y title, but honestly, this is 100% true. If you haven’t achieved the succes… Read More
2016-05-18 03:48
“WHAT IF SOMEONE STEALS MY IDEA??” I can’t tell you how often I hear this from clients. A lot of startups are understandably a bit nervous to talk openly about their app id… Read More
2016-05-17 02:42
Does your business have a documented mobile strategy? Not every business needs a mobile app, but every business will benefit from harnessing mobile solutions that either: Mitigate risk… Read More
2016-05-12 02:02
You’re reading part 4/5 in the Buzinga crash course: How To Raise Startup Funds By Giving Investors What They Really Want Go to part 1: The Essential Guide To Pitching Your App To… Read More
2016-05-11 07:29
Thinking of building a startup business in the mobile space this year? It’s never been a better time to take the plunge! As part of the idea validation process, a key indicator of whet… Read More
2016-05-09 02:19
As native advertising sweeps through the ad tech industry, app publishers are no longer standing for monetization through ads that interrupt and infuriate users. Publishers and users alike w… Read More
2016-05-06 07:46
Scary Stat: According to Gartner, less than 0.01% of consumer mobile apps will be considered a financial success by 2018. As an app development company, we’ve published … Read More
2016-05-06 01:37
With our ever dwindling sense of focus, it can be damn near impossible to keep a smartphone user engaged with your app… But once you understand your users, i.e: What their favourite f… Read More
2016-05-04 01:01
Have you got a brilliant app idea you want to get developed, but the cost you were quoted made your eyes water? Yeah, app development can get pretty expensive. Some startups’ idea… Read More
2016-05-02 05:11
In this episode, I’m discussing at a high level the key factors that will allow you to raise funds for your app startup. The format is very different to my normal episodes, so ple… Read More
2016-04-27 04:50
Introducing Nicholas Soraghan: Nick is a budding young journalist with experience in video production, editing and marketing. He has a keen interest in all things world wide web and how vide… Read More
2016-04-27 01:30
Are you planning on getting in the Top 10 apps of the week? Or perhaps using your secret ties with some app store representatives? Unless you’re one of the lucky few apps who show up i… Read More
2016-04-26 06:19
In this episode I’m talking about the 4 levers you can pull to double your startup’s profits. Sound too good to be true? It’s really not rocket science! How much profit you… Read More
2016-04-21 01:47
Ever made a mistake before and looked back, kicking yourself, thinking ‘why did I not see that before?’. Yep, hindsight is 20/20. I want to help startups build engaging apps and… Read More
2016-04-14 03:25
App development can be a pretty daunting industry for first-timers. There are dodgy developers to look out for, app jargon to confuse you, and lots of big, scary figures being thrown around… Read More
2016-04-13 23:55
We’ve all had a great app idea once or twice, right? Followed by the crashing realisation, “Oh. I’m broke“. Ok, so you might not actually be broke – but i… Read More
2016-04-07 07:55
We’ve all had a great app idea once or twice, right? Followed by the crashing realisation, “Oh. I’m broke“. Ok, so you might not actually be broke – but i… Read More
2016-04-04 04:45
More of a visual person? Watch this episode with the slides below. In this episode we’ll discuss the 10 most important guidelines to follow when you’re building any new star… Read More
2016-04-04 04:45
In this episode we’ll discuss the 10 most important guidelines to follow when you’re building any new startup. Now, a startup is not the same thing as a small business. A St… Read More
2016-03-31 04:23
Mobile app development isn’t cheap. After you’ve overcome the initial excitement of being struck with a genius app idea, the next step is to get some indication of whether your i… Read More
2016-03-29 10:00
I hear conflicting advice all the time about what targets are most important for early stage app startups to hit. On the one hand, you have people screaming that cash flo… Read More
2016-03-29 04:27
This post is the first in a 5 part series on App Store Optimisation (ASO), which will show you proven strategies to make your app rank higher in app store search. Open the links in a ne… Read More
2016-03-24 07:23
Marketing your app requires a significant investment in time and money. Without a carefully planned marketing strategy, you can quickly rack up marketing costs in the tens of thousands. And… Read More
2016-03-24 02:24
In this episode I’m talking about the 5 cheapest, leanest app marketing strategies that will have a huge impact on your app’s downloads. According to the Startup Muster 2015 repo… Read More
2016-03-24 02:24
In this episode I’m talking about the 5 cheapest, leanest app marketing strategies that will have a huge impact on your app’s downloads. According to the Startup Muster 2015 repo… Read More
2016-03-23 00:13
This is a snippet of a guest post I wrote for AT&T Developer. Click here to read the full post! It happens to the best of us. You’ve finally launched your app after months or… Read More
2016-03-22 03:44
So you’re building an app. Have you thought about what you will do when you launch your app? Are you going to make a bang? Or a fizzle… The unfortunate reality is, most apps don… Read More
2016-03-21 00:02
Thanks to the increasing affordability of smartphones across the world, the app industry has absolutely exploded in the last 3 years. This has lead to the development of many different types… Read More
2016-03-17 01:54
Founder of Bumbl Shopping Lee Hardham was one of the speakers at Buzinga App Development’s Pollination event in Melbourne in early 2016, sharing with us his story so far… Read More
2016-03-17 01:54
Founder of Bumbl Shopping Lee Hardham was one of the speakers at Buzinga App Development’s Pollination event in Melbourne in early 2016, sharing with us his story so far… Read More
2016-03-17 01:52
In this presentation Richard Webb from StartMesh shared with us what venture capitalists look for when investing in startup companies at Buzinga’s Pollination event, The Secrets O… Read More
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