Darren Rowse — Problogger Founder — Shares His Secrets Around Prolific Content Creation, Podcasting, and Facebook Live

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Resources Mentioned

• www.problogger.net
• www.probloggerevents.com
• www.ProductiveInsights.com/darren-rowse

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Key Points (Timestamps)

• 00:42 – Introduction and Overview
• 01:18 – Ash offers podcasting set-up service, send an email to [email protected] to book a free 30-minute consultation
• 03:20 – Darren Rowse explains why blogging is so critical in authority building and lead generation
• 04:25 – How a blog can transform an audience and open up a relationship based on trust
• 04:55 – How to produce content that builds friendships and grows your business
• 06:00 – Why content gives you an opportunity not just for the listeners to get to know you, but to demonstrate as a content creator that you know them
• 07:28 – The secret to understanding your before and after audience avatar
• 07:55 -What is more important than the before picture is the journey you want to take your readers
• 09:34 – How Darren Rowse published 100 podcasts episodes in a few short months
• 10:07 – Darren Rowse shares a technique on how to create events around content
• 12:38 – Darren Rowse reveals his secret around creating events around content to drive subscriptions
• 13:21 – Darren Rowse’s view on content marketing and how it has evolved in recent years
• 14:13 – How to use audio and video clips to grab and retain your customers’ attention
• 15:15 – The secret to how live interactions in Periscope and Facebook Live open up amazing opportunities
• 16:24 – How to use experiments to figure out which aspect of your content marketing to focus on
• 16:36 – Rand Fishkin’s view on the growth of mobile content consumption in recent years
• 17:02 – The secret behind the dramatic increase in podcast consumption among professionals and entrepreneurs
• 18:00 – The little-known reason a podcast connects to your audience in a more personal way than any other content medium
• 20:25 – Written content solves a different problem than audio and video content
• 21:03 – Darren Rowse’s invitation to him to their 7th annual ProBlogger event.
• 22:20 – Go to http://probloggerevents.com/ to book tickets, they will be available on 04/27/2016
• 23:01 – How Darren Rowse sees podcasting within his general marketing mix in the coming years and where does he see the role of video in his ProBlogger
• 25:00 – How Darren Rowse leverages his Facebook Live audience
• 26:00 – Ways on how to start engaging with listeners on your Facebook page
• 28:01 – The biggest challenge with Periscope audiences is to convert them into email subscribers
• 30:16 – Periscope and Facebook Live is playing a bigger part in business growth plans
• 31:11 – End of the first episode and teaser for the second episode