2018-04-16 21:55
According to Edison Research, here are some interesting facts and figures regarding podcasting.
In 2017 40% of the U.S. population has listened to a podcast at one point in their lives.
51… Read More
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Radio Programming & Consulting
2018-03-21 15:48
The current state of the CD is in a sad state of affairs, to be sure. Target & Best Buy are foregoing the sale of CD’s altogether by the Summer of 2018. CD sales are slipping fas… Read More
2018-02-23 09:14
These podcasts are very popular and will catch your ear in 2018. Here’s a list of what you might find enjoyable. It is by no means comprehensive:
Pod Save America
Four former aids to… Read More
2018-01-17 16:47
Successful radio commercials and promos paint pictures in words, and touch the audience emotionally. But how to do it in 60, 30 or even just 15 seconds time?
How to write copy for spots that… Read More
2017-10-21 05:18
In 1970, only 10% of Americans cumed the FM Band. By 1978, 50% of all radio listening was to FM. In 1983, FM became standard issue in all US built automobiles. How the FM band rapidly grew i… Read More
2017-06-15 10:51
Programming Strategies that make a ratings difference in 2017
One of the most exciting parts of my job is travelling the country conducting and being part of research studies. Today I&rsquo&hell…Read More
2017-05-30 15:00
If you’re not getting better, you’re falling behind. Every world-class athlete, performer, or executive knows this and it’s true of your station sales, programming, technic… Read More
2017-03-31 03:01
Branding is not only about ubiquity, visibility, and functions; it’s about bonding emotionally with listeners. Only when your station kindles an emotional dialogue with listeners, can… Read More
2017-03-27 16:45
For Program Directors to be successful air talent coaches, it’s important to stop thinking in terms of the process as a critique, but rather as advice. It is critical to do the follow… Read More
2017-03-19 12:47
If you’re used to sharing text and video, the world of podcasting can seem like a planet of its own, especially when it comes time to promoting a new show.
Don’t just wait for yo… Read More
2017-03-08 22:39
You know the routine.
Your radio station introduces a new morning show and you sit back and wait for the magic to happen. And you wait…and you wait. Still, the audience doesn’t… Read More
2017-02-04 21:56
Listeners recycle your radio station an average of every 20 minutes. You always have a fresh audience joining your show. So you need something original to sample, demonstrating your ability… Read More
2017-01-27 00:49
Make one point.
Make it simple.
Make it something worth listening to.
Sounds easy, doesn’t it? Find out what people want and give it to them. A recipe for success! Unfortunately, most… Read More
2017-01-23 22:42
Listeners recycle your radio station an average of every 20 minutes. You always have a fresh audience joining your show. So, you need something original to sample, demonstrating your abili… Read More
2017-01-18 09:17
Ask yourself: why should a listener in your target audience listen to YOUR Radio Station at any given moment vs the competition? You can extend that by saying vs anything else? Including t… Read More
2017-01-06 22:39
In 1970, only 10% of Americans cumed the FM Band. By 1978, 50% of all radio listening was to FM. In 1983, FM became standard issue in all US built automobiles. How the FM band rapidly grew i… Read More
2016-12-01 23:24
Commit to a weekly planning/brainstorming meeting. Everyone connected to the show from intern to PD should attend this meeting. Use 100% of the available creative brainpower at your station… Read More
2016-06-02 18:32
Balance your music.
The art of music scheduling is to play the right songs in the right frequency and order to create a music flow that keeps people tuned in as long as possible. Based on th… Read More
2016-04-29 20:28
The most successful radio commercials and promos highlight pictures in words, while touching the audience emotionally. How is this accomplished in 60, 30 or even 15 second’s time? Yo… Read More
2016-04-29 20:28
The most successful radio commercials and promos highlight pictures in words, while touching the audience emotionally. How is this accomplished in 60, 30 or even 15 second’s time? Yo… Read More
2016-04-29 20:16
So, you have a candidate for your open sales position (or even better – for your talent bank) and you’ve made it far enough down the road with her that it’s time to see wha… Read More
2016-04-01 19:17
Morning Radio.
It’s a critical component in the success of any radio station. The mission is to recruit new listeners while encouraging the existing audience to stick around throughout… Read More
2016-02-28 13:55
Every VP of Programming and almost every consultant (hah!) preaches counting seconds when it comes to what you say on the air.
They produce graphs and Nielsen data that “prove” l… Read More
2015-11-05 21:19
The right radio promotions get listeners talking about your brand, and create tune-in occasions that will increase ratings. The following are Win-Win-Win Radio Promotions that are helpful f… Read More
2015-07-24 22:56
1. A good radio program director is a tactician. They study the market, assess the competitors’ relative strengths and weaknesses, and adjust the station’s programming according… Read More
2015-07-24 16:20
TSL continues to be one of the most important listening measurements. Some of the strategies used to improve TSL may seem palpable, but you would be surprised at how many stations don’… Read More
2015-04-15 03:10
Podcasting Revenue Streams
If your intention is to increase your income from podcasting, I’ll introduce you to some ways to create unique revenue streams while making money podcasting… Read More
2015-02-05 00:45
New Book Reveals Radio Success Secrets for Podcasters, Bloggers and Radio Programmers
NEW YORK, NY – Library Tales Publishing is pleased to introduce a new guidebook for radio bloggers… Read More
2014-09-15 22:55
Evolving Today’s Air Personalities
Gary Begin/Sound Advantage Media
Due to present day social media impact, everything has changed for the radio industry. For a handful it represents… Read More
2014-09-15 04:55
Weekend Programming
Gary Begin/Sound Advantage Media
Every Friday afternoon is the same everywhere. Your audience, plowing along on that dismal highway of life, spots an off ramp and for tw… Read More
2014-09-12 05:09
Connecting Radio Station Listeners By Branding
Gary Begin/Sound Advantage Media
You may ask yourself, what’s in a name? If you run a radio station, the answer is everything!
Do listen… Read More
2014-09-11 19:37
How Technology and Audio Have Changed
Gary Begin/Sound Advantage Media
You’ve moved into your dorm room or new apartment, and began unpacking the car.
And the first thing you set up wa… Read More
2006-06-07 11:16
Strong Radio Station Positioners Gary Begin/Sound Advantage Media Strong positioners move a radio station past utility grade. Nearly all of the listening going on in the United States is uti… Read More
2006-06-07 11:16
Gary Begin/Sound Advantage Media When I looked at PPM surveyed stations in the top 48 markets regardless of format, I found the overwhelming number 1 stations in those markets have a high da… Read More
2006-06-07 11:16
“Attitude” Gary Begin/Sound Advantage Media In my experience as a radio programming consultant/author/talent coach, I’ve discovered the only common denominator between succ… Read More
2006-06-07 11:16
My definition of Integrity is doing the right thing, even when no one is watching. All we can really count on in our lifetime is our integrity. What you do in your professional life tends to… Read More
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