Personalized Marketing has become crucial in building a solid brand. Considering all the online noise that’s existing at the moment, potential customers are more likely to respond to messages that “talk” to them at a more personal level.

In fact, Statista reported that at least 90 percent of consumers in the United States view personalization as appealing. In addition, 63 percent of businesses say that it helps them increase conversion rates.

Personalized marketing brings consumers and vendors closer together, hence explaining its wider adoption by brands across crucial industries such as real estate and healthcare.

Sure enough, companies are already investing heavily in automated marketing software in personalizing their brand message. However, relying too much on marketing automation won’t deliver consistent results. AI-powered CRM tools, for example, can’t perform beyond what they are specifically programmed to handle, hence lacking a creative capacity that is essential to a personalized marketing campaign.

For this reason, companies will have to rely on Virtual Assistant Services or VAs to support their marketing efforts across the following activities:

While AI is better suited for email campaigns, there’s still no replacing the human voice in handling inbound calls. If you want your customer service to connect better with your clients, it’s always best to have an actual person engage queries in ways no auto-response software can. Empathy after all is an ingredient to building stronger and more meaningful relationships with clients.

Acquiring insights from your target market will determine the effectiveness of your marketing campaign. It’s only a matter of using such data to generate content that’s relatable. VAs are helpful in this sense because they can put customer biases and emotions into account when they produce blogs and other digital materials. This would allow your business to engage and understand the needs of your audience at a deeper level.

When you purchase a marketing automation package for your in-house staff, you are only provided with specific features you have paid for. Without a doubt, these features would become obsolete, requiring you to invest in an upgrade. On the other hand, VAs can provide greater scalability since they can adapt effectively to new trends. You only need to provide them with the tools and they can work towards improving your marketing numbers right away.

Are you ready to enhance your personalized marketing campaign? You can start by getting virtual assistant services from a trusted company. OneVirtual Solutions has the expertise and tools you need to form closer relationships with your target market.

Hire a VA today and begin nurturing valuable relationships with your audience.