Here are the top China Sports Business news stories you need to know from this week:

CSL & EPL Sign Memorandum of Cooperation
Read more on the CSL (Chinese)

Liverpool FC Renews Kunming Partnership
The English Premier League side has renewed its commitment to support a youth coaching programme in the Chinese city of Kunming as part of a long-term partnership with the Kunming Municipal Bureau of Education. The partnership will continue to deliver football coaching to school children at the International Academy in Kunming. Read more on Liverpool FC (English) and Sohu (Chinese)

SportAccord Announces Beijing Event
China’s capital city of Beijing will play host to the 2020 SportAccord World Sport and Business Summit. Beijing, which is set to host the 2022 Winter Olympics, is where the week-long summit will take place from April 19-24, 2020. Read more on SportsPro (English) and people.cn (Chinese)

EPL Launches Chinese App
The Premier League has launched an official app exclusively in Mandarin for fans in China. The platform will provide tailored content for Chinese supporters, including access to the latest news from English football’s top flight, as well as interviews and notifications for starting line-ups, goal updates and links to Chinese broadcasters showing live matches. Read more on the Premier League English & Chinese

• Mailman Take: An increasing number of sports IPs have joined the 4.2 million apps in the Chinese market with their own dedicated Chinese app. Following the likes of FC Bayern Munich, Juventus, and Real Madrid, the English Premier League represents the first European football organisation to do so. This is all part of an increasing trend of sports brands developing a versatile digital portfolio in China, outside of the traditional go-to platforms, WeChat and Weibo.

Inter Milan Dials In China Unicom
Serie A side FC Internazionale Milano has partnered with China Unicom, one of the top three telecommunications operators in China. Under this partnership, China Unicom will offer a specialised branded SIM card for Inter Milan fans. The card will include rights to sports services and other sports benefits in addition to telecommunication functions. Read more on Sina Sports (Chinese) and SportsPro (English)

In Other News:

Shanghai SIPG Claims CSL Title
SIPG won their first ever CSL trophy in front of their own fans on Wednesday, beating Beijing Renhe 2-1 to seal the title, having seen off second-placed Guangzhou Evergrande in a pulsating 5-4 win in Guangzhou last weekend. The victory puts an end to the Evergrande hegemony over the CSL, with Guangzhou having won the last 7 iterations of the tournament. Read more on Xinhua (English)

Winter Season is Coming
The China Tourism Academy expects visitor numbers to rise to 340 million in the 2021-22 winter season, up from about 170 million in 2016-17, according to Xinhua News Agency.

Esports Triumph for IG
Wang Sicong, son of Wanda boss Wang Jianlin, has seen his Chinese esports team, named IG, win a LOL World championship. This is the first time a team from Mainland China has achieved this feat.

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