Salons that deliver an exceptional guest experience are likely to be successful, popular, and drive more revenue. Beyond a pleasant, relaxing atmosphere and skilled stylists, how are owners and operators able to ensure their brand is delivering a great guest experience? The addition of Technology has become a much-needed update to the toolkit.

Technology Takeover

There are many important components of salon technology – including an integrated POS, barcode scanners, digital signage, websites, apps, and social media (just to name a few). Chances are, your customers are hooked on technology too. 95% of Americans now own a cellphone of some kind, and 77% of those devices are smartphones. People have their phones with them more often than not, using them for everything from getting directions to your location to browsing the internet for the latest style or color trend. Yet communication remains paramount for smartphone users as text messaging has become both the most widely used and most-frequently used smartphone feature.

The way customers consume technology today means that they demand convenience and ease in almost all aspects of their lives. The businesses who get it right have a distinct advantage over those that don’t.

Making Salons Smarter

Enter Mobivity’s Pro Package for salons. The Pro Package combines two essential SmartSuite components, SmartReceipt and SmartMessenger, to create a more engaging guest experience.

SmartReceipt prints valuable coupons or Awareness Messages on the receipt based on the current purchase. Guests are more likely to benefit from these targeted receipt ads because not all customers receive the same coupon. These offers, available only at the point of sale, create a sense of loyalty by giving customers a reason to return and enjoy a valuable discount when they do.

Guests will also see a call-to-action graphic on the receipt to join the in-location VIP text club. SMS is a powerful marketing and engagement channel for brands, and an excellent way to enrich the guest experience both in and outside of the location. Customers receive an attractive coupon on their smartphone as soon as they opt-in. Awareness messages about new products, exclusive promotions or subsequent offers keep the text club subscribers tuned in to your messaging. Staff can help spread the word and make sure their most loyal customers join to get all the great benefits from text club messaging.

If It’s Working for Them, It’s Working for You

Because all SmartSuite offers have available redemption reporting, there’s insight into what’s working and what might need to be re-worked. If customers don’t respond to a promotion or featured service, making some changes in the amount, day of week, or time of day it’s offered may bring improved results. Seeing success will show customers are responding positively and getting a highly-engaged guest experience.