Video content is filled with emotions and information, so it is no wonder that people in the Automotive Industry are now choosing it over any other form of advertising. With more than 230 million views, automotive branded videos are the 4th most viewed category worldwide. These numbers are only expected to grow as most Car brands and dealerships keep investing in this type of content. Not only can you create the best marketing videos of new cars on the market, you can also use a video platform to communicate with potential buyers and inform them about their “dream machine”. It doesn’t matter if it’s a new or a used car, your buyer needs all the information he can get from you. Can you think of a better way than a video?

Smart marketing leads to more sales

To create a good video, you have to focus on what your customers want and need from you. They want a salesperson that will guide them through the sales process, someone who will give them all the information they need. Using a video to communicate with your potential buyers will improve the quality of information you are providing. Your buyers will be more confident to talk to someone they can see, especially if that person can send them videos of the cars they are interested in. This way you will save your customer’s time and provide him with the most accurate information. Smart marketing in the automotive industry is definitely focused on time-saving, cost-effective, and personal tools which will change the way customers engage with not just the salesperson from the dealership, but the entire car buying experience.

What about virtual reality?

In 2016, affordable Virtual Reality headsets hit the consumer market and pretty much nobody had a clue where this new technology will take the automotive industry. But as it became a trend in other industries, it revealed exciting new ways for automotive companies to engage with their customers as well. Actually, the world of cars has been very determined to make the best of this new technology, creating experiences that allow customers to be immersed in brands or interact with cars in completely new ways. Now it is even possible to virtually test drive the latest models. Therefore, predictions for virtual reality and how it will transform the way people experience and buy cars are very much positive and ambitious. Who knows what more the future holds for car lovers and video users!

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