Communication is everything. For Consultants, Communication is the air they breathe and the dreams they chase in their career. They are aware there is no good consultant without good communication skills. This is why they are going to invest their time and money to become better at it, knowing that excellence in communication leads to successful consulting.
Scratch typing
From the first contact with a client to having to speak in front of hundreds, sometimes thousands of people, communication should be different than it was before. It has to work for you. The one trend that is changing the way consultants communicate with their audience is definitely video. Consultants are creating more and more video content which they post on websites, video sharing platforms or use it as way to promote their services. Finding the right consultant for you is time consuming and if your client didn’t have a previous face-to-face meeting with you, be sure he will make his research online before contacting you. Seeing a video of someone they are hiring based on specific expertise will allow them to connect on a personal level.
Be personal from the start
So what should your first communication steps look like? If you want your client to see how much you value their interest, your message should be personal and authentic. When they receive it, it should feel as if you took time to tell them everything they asked. As a consultant, you probably seek to have effective and personal communication with your clients from the start. Imagine how would your next client feel if he received a video email where he can see you and hear you talking directly to him? Writing a text based email will lose an enormous amount of time and you still will not know did your message got through as intended. Remember, text tells. Video engages your audience. That is probably the most important thing. Your clients need to believe in your skills and a video email will provide you and your clients with the most accurate information to win their trust. Create videos to show your potential clients your knowledge, trustworthy, and passion for what you’re doing.
K.I.S. S. when recording
When recording, keep in mind that you should keep it short and simple (K.I.S.S.). Try to say everything you need to say without repeating the same things or going too deep before you hear your client’s feedback. Short, concise videos that get to the point are the ones you want to present them. It is very important that you remember you are not keeping it simple for yourself, you are keeping it simple for the clients who are watching your video.
Video reflects your skills
People reach out to consultants because they need the advice they can’t get from anybody else. This advice should be recorded, not typed because you are not only talking to your client about one issue or situation, you are reflecting your skills and experience in your videos. So next time you start typing that email, think of how easier and more effective would it be to send a video of yourself. Be one step ahead from your competition and make them chase the trends you have already mastered!
See how Joachim Riewesell’s from Xarix Academy does it:
