Your MLM Prospecting System Helps You Weed Out the Time-Wasters
For an MLM business to achieve any level of success, it is very important for distributors to find ways to recruit new affiliates without spending time on individuals who are not really interested in the idea. An Mlm Prospecting System is a series of processes that help distributors weed out the time-wasters and focus on the genuinely interested leads.
Why a System is Necessary
It is very important to have an MLM Prospecting System in place because out of every 1000 or so leads, a distributor can only expect to recruit between two and three new affiliates. Out of these two or three, only one is likely to remain an active part of the business for any extended amount of time. Therefore, it is easy to see that generating and following up with leads should be an automated process—especially in the beginning—in order for distributors to recruit enough affiliates to become truly successful.
Building a System
While there are plenty of websites and gurus who claim to know the key to MLM marketing success, it is important for distributors to avoid falling for these strategies. First of all, not every system works for every distributor. As an example, one MLM distributor may have hundreds of friends and a very persuasive demeanor, meaning that they can use face-to-face recruiting to their advantage. Conversely, another distributor may not have time to recruit affiliates in a face-to-face setting, so he or she must rely on internet and telephone techniques. In any event, the MLM prospecting system a distributor chooses should be automated to some degree in order to discover the leads who are genuinely interested.
How to Automate Lead Generation
Weeding out people who are likely to waste a distributor’s time may seem like a daunting process, but thanks to new technologies, this is not the case. Every successful Mlm Prospecting system should include a website and an autoresponder for effective time management. Each time a consumer visits the website, he or she will be prompted to enter an email address as well as a first and last name. The autoresponder will send out an email message that addresses most leads’ primary concerns and provides an opportunity for interested parties to respond. The leads who take the time to reply to the email should be rewarded with an immediate, personal follow-up; those who do not are generally time-wasters.
Perfecting the System
Perfecting an MLM prospecting system is a task that takes time, patience, and a lot of trial and error. Distributors should be sure to utilize different techniques when it comes to recruiting affiliates in an effort to discover which ones work the best. For instance, it may be wise to start out by only sending personalized responses to those leads who reply to automated emails. Later, distributors may choose to automate a ‘last chance’ email to send to the leads who did not respond to the original message within two weeks’ time. This will cover all of the bases and ensure that each lead has had at least two opportunities to gather more information.
An MLM prospecting system is very important for creating a successful business, but no single system will work for every distributor. By building and perfecting a personalized prospecting system, it is highly likely that distributors will be able to recruit more affiliates.
