Company websites will attract a certain range of customers, which is then approached by all Distributors. This means that a potentially large number of distributors are all competing for business among the same limited target audience. For obvious reasons, this leads to their success and the success of the company in general being limited, too. So what can be done to expand a target audience and subsequently distributor success?
Widening Target Audiences The targeted audience, potential conversion of leads and site visitors into customers and therefore both individual and overall success can be expanded significantly by providing distributors with their own Replicated Site. Why and how is this possible? Each distributor has a unique approach to the way they promote a product or service and the way they deal with consumers. By being able to personalize their own site according to this unique approach, each distributor will attract a different range of consumers. The company’s target audience as a whole is thus enlarged, while each distributor is able to create their own customer base without taking business away from other team members.
Distributor Potential A single company website often requires distributors to employ a specific, pre-determined approach to promote the services or products offered and follow specific ways of responding to enquiries. Because distributors are able to personalize their Replicated site, using their own unique approach, they are likely to be more confident and comfortable in what they do. As a result, they are able to maximize their potential, achieve greater success and subsequently be of greater benefit to the company.
Conversion Rates A wider and more targeted audience will naturally also result in more site visitors and leads to be converted into buying customers. The majority of consumers will search for a specific type of products or services. By landing on pages that suit their own expectations - a situation that is far more likely to arise with a distributor’s replicated site than a single site offering a generalized approach - is more likely to tempt them into reaching for the purchase now button than anything else. A Personalized Replicated Site will enable distributors to offer that unique look customers are looking for when searching for a product.
Increased Motivation There is nothing quite like success when it comes to increasing motivation. Coupled with adequate training in website use and the provision of effective marketing strategies, a personalized replicated site is far more likely to provide the desired results and bring lasting success than working from a standard template-like website. Naturally, a happy distributor who can see they are making good profits and their efforts are being rewarded will be much more motivated to maintain and increase their success rates.
The provision of and ability to personalize a replicated site allows distributors to increase their own and consequently the company’s profits by maximizing their potential, widening target audiences, increasing potential conversions and improving motivation. In other words, it enables them to enjoy greater success that is a result of their own making and personal motivation.
