We cannot deny the fact that link building is an important aspect of any site SEO campaign. A lot has been written about it and don’t worry, this article is not going to discuss about its importance. As clear as the title is, we will be discussing about the mistakes that most link builders make and should be avoided.

The only thing that people do to try to increase back links is to improve their site’s SERP. This way they can get maximum online exposure and catch their target audiences’ eye. A strong link building campaign can drive in quality backlinks but what if the process goes in the wrong direction? If your link building strategy has been built with a weak foundation or if they start to go haywire, it can hamper your search engine rankings.

If you want maximum quality backlinks, there are certain steps you need to avoid. The following are some avoidable points, which you need to watch out for:

• Similar or Single Anchor Text: Anchor text is one effective tip that most experts would suggest. You put keywords in anchor text but if a single anchor text is used in all link building techniques like in forum signature and commenting, it would be a death trap. The search engines are smart and they can figure out that the single anchor text is rather a manipulated method to improve the ranking for a specific keyword. It is always a better option to use a set of anchor texts instead as they would help in better ranking and get the trust from the search engines.

• Various links from a single site: Links should be distributed in different web pages. If a major chunk of links come from a single site, it may give you a temporary hike in the ranking but it can drop down to zero later.

• Excessive link exchange: Exchanging links is another technique of link building, but exchanging the links excessively will not look as natural to the search engines.

• Excessive Links from Low Ranking Sites: If you are getting a majority of your links from a low ranking site, obviously it shows your lack of expertise. Links from low ranking sites can be a total waste of your whole effort and it won’t help much in your site’s ranking. Rather it would be a fall down. To get quality one way links is a long procedure and a whole lot of efforts are put into it. So, be careful what methods you are using. It is better to use a proven method that would give you permanent one way links. So, avoid the above mistakes.

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