The Shopping List is the Holy Grail for marketers. The more specific (brand name, flavour/scent, packaging, size, etc.) the consumer is, the better. However, “making the list” is only a means to an end. Marketers need to do everything in their power to make sure the consumer executes on their shopping list. Shopper research usually focuses […]
This post first appeared on Shopper Marketing Blog | Shopper Marketing, please read the originial post: here