We are pleased to announce that Inner Architect CEO Susan Hanshaw and Principal Dean Guadagni were featured in the March 2018 issue of Plaintiff magazine for their piece “The Dangerous Side of Online Legal Advertising and How to Protect Your Firm.” As featured writers for Plaintiff magazine, one of the leading legal publications in California, this was the sixth featured piece by Hanshaw and Guadagni since 2009.
Inner Architect and Law Firm Marketing
Inner Architect focuses on Law Firm Marketing as a core competency and driving force behind our growth as a company. In this capacity, we have consulted with and run the marketing programs for law firms with practice areas that include highly competitive personal injury, employment law, toxic tort litigation, and racial and gender bias.
The following is our library of featured articles that have been published by Plaintiff magazine. Note: some of these articles were also featured in Plaintiff’s sister magazine, Southern California based, Advocate magazine:
The dangerous side of online legal advertising and how to protect your firm
A look at how billions of dollars are wasted on click fraud
2018 March
How to integrate online marketing and your client intake process
A look at Google AdWords’s place in your marketing plan, and the importance of integrating digital marketing with case intake
2017-June
The convergence of search-engine optimization and social media
A look at how Google and the new Google+ help you leverage today’s digital-marketing opportunities
2013 November
Video marketing and the law firm
YouTube may be the direct descendant of cable TV, but here you get your own channel to tell your clients’ stories
2012 May
Blogs: Your superhighway to visibility
A blog is the hub and centerpiece for messaging and broadcasting practical suggestions on how to get your message out
2009 November
The four most important Web 2.0 tools for lawyers
Want to be on the cutting edge of social networking? These tips will help you maximize the latest trends in communication
2009 July
For more information about how we can help your company generate more revenue, please contact us (susan@innerarchitect or dean@innerarchitect; (415) 485-6961) for a free evaluation of your current Google Analytics data and marketing program.
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