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Quick. What marketing tie-in automatically comes to mind for a movie about post-apocalyptic starvation brought on by a murderous totalitarian society?

Of course. SUBWAY® restaurants.

The fast-food company announced that it is “fired up” about its promotional tie-in with The Hunger Games: Catching Fire.  In a press release, Subway said that there’s nothing “hotter” than The Hunger Games franchise.

Being able to deliver exclusive ‘Catching Fire’ experiences to our Subway fans,” the company said, “is something that Hunger Games enthusiasts can’t find anywhere else.”

And here’s what the exclusive experience looks like in context to the movie:

  
Fiery sub sandwich.                                    Firey movie still.

(Photo courtesy MTV.com)



This post first appeared on Scatterbox At Stevensilvers.com, please read the originial post: here

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Quick. What marketing tie-in automatically comes to mind for a movie about post-apocalyptic starvation brought on by a murderous totalitarian society?

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