While the Super Bowl is great for civic pride, the Denver Chamber of Commerce should be lobbying Payton Manning to scream “Denver! Denver!” instead of “Omaha! Omaha!”

Consider the millions of dollars advertising value when Manning screams the name of a city several times during the most compelling moments of the most-watched sporting event of the last decade.  That’s better than any Super Bowl ad.

Don’t believe it?  Look how many other commercial enterprises are cashing in on it, like Southwest Airlines with its OMAHA Is Calling promotional fare.  Clever.