OK. So you have your affiliate marketing sites up and going and they are doing well. You've done your SEO work, so you have that base covered. Also, your sites are also highly informative with all of their well written text that explains your products or services completely. This means that people who love to read have plenty to keep themselves busy.

Hey! What About Those People!?

There is one glaring problem that you may have overlooked though in all your enthusiasm to make everything on your websites a pleasure to read. That is that believe it or not, some people don't like to read and also some people just have trouble reading.

Give Em a Video To Watch!

They may be dyslexic, have vision problems or simply aren't the best of readers. So what are you going to do about them? Just say goodbye? Thats good money walking that is going to inevitably end up in the pockets of your competitors. The irony is however, that by adding video to you site you can market to them as well.

That Have Money To Spend Too

OK. You might say. Illiterate or semi literate people tend to be the poorest in any given demographic group. Oh really!? Have you checked your facts lately. As it turns out illiteracy is one of the most misunderstood issues that are out there and it crosses all economic and social barriers.

The Bottom Line

By adding video to a site you can not only make it interesting and more pleasurable for all visitors but also make it more easy to stay and learn from by people who aren't in the top category of readers. Face the facts! By nature of the medium, webmasters tend to be prolific readers, so they are the least able to comprehend and understand these issues. However for business reasons it is imperative that they do.