Collecting quality leads from your ads on LinkedIn has now become a reality. LinkedIn has introduced ‘Lead Gen Forms’ that will enable your prospects to submit their basic details through pre-filled forms after downloading a case study / white paper etc.

Hence with lead gen forms, you can

• Generate high quality leads as they are pre-filled with LinkedIn profile data
• Prove the ROI of your lead gen campaigns by tracking campaigns’ cost / lead, lead form fill rate and the No. of leads you get from specific audience segment.
• Access and manage the leads easily as you can download them from campaign manager or from other marketing automation tools by integrating.

The following video explains how it can be implemented to collect quality leads for your business.

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To read the entire article, please visit the following link, as I have published the article in LinkedIn Pulse.

https://www.linkedin.com/pulse/use-linkedin-lead-gen-forms-promote-your-business-dr-kumuda-gururao