When we talk about Twitter for business and marketing, it is very straight forward that we will think about earning money on Twitter. With very incomplete understanding about Twitter marketing, most people think that it is just about sending promotion links to their followers on Twitter and they can earn money. If they failed to make sales on Twitter, there are two major reasons only - not enough followers and not enough tweets. Because of these two reasons, people will buy Twitter marketing software in order to help them to automate their works of gaining more followers and sending more and more tweets everyday. Is this the Twitter marketing that you understand?

The above situation happens on thousands of Twitter entrepreneurs nowadays. They are doing a very wrong way of business on Twitter. Try to think deeper, why people do not want to buy from you? Or will you buy a product on Twitter? You yourself will not buy from a stranger on Twitter definitely. The main reason here is there has no trust between you and your customers yet. If you are new on Twitter, you should learn how to gain trusts from your followers. This is the most important element in any business. Without trust, it will be very hard for you to market a product, unless the product owner himself is popular and trustful enough.

The next thing is about branding yourself positively and correctly on Twitter. You do not like to be marked as spammers on Twitter, do you? I came across some Twitter accounts that had been suspended before, and they had created many Twitter accounts which sending out same tweets every day and nights. These Twitter users had created a brand for themselves on Twitter successfully - spammers! They are not lovely users on Twitter, and do you think that their products can sell on Twitter? I think it is difficult. So, branding yourself correctly is very important when you started to join Twitter community. With positive image on Twitter, more people will love to read your tweets.

Getting followers on Twitter is one of the keys to success also. However, it is not about the quantity, but quality of your followers. It is really easy to get thousands of Twitter followers in few days, but will those followers read your tweets and become your customers? Besides becoming your customers, Twitter followers can become your joint venture partners in your business also. There are many success stories that people find their business partners on Twitter and expand there business even faster. If you follow your competitors, you can even get some of the customers from their hands through Twitter and convert them to become your customers. The matter here is how intelligent are you doing your personal branding on Twitter.

In order to learn all the skills mentioned above, you have to do quite a lot of researches on Twitter. However, to cut the road short, you must take a comprehensive home study course of Twitter Dynamics.