We stayed in a new AC Hotel by Marriott. It has a cool vibe and is described as a “new way to hotel.”

The hotel rooms are modern and the small size gives it a sophisticated, but neighborhood feel. But it is the attention to detail that sets this hotel apart from others, even down to the square box that hold a Soap Ball.

So like so many things in life, you don’t care about something until people encourage you to care. I heard another guest commenting in the bar about the Soap ball. It was a simple, distinct hit.

In this age of hyper mass production, it is the little things, the unique touches that differentiate you from all the others. If you don’t stand up and stand out, you’ll fade into the background.