For Retailers, the holiday season is the biggest time of the year and when they make a huge percentage of their annual sales. In addition to the boost in sales, retailers should be prepared for a boost to their Social Media interactions this time of the year.

The Expectation

Reports from Sprout Social are estimating that retailers will see an increase of 75 percent in the daily social media messages received during November and December of this year. This is a larger increase than between January and October. It is also around 32 percent more than the daily messages in November and December of 2017. It is expected that larger retailers (those that have over 1,000 employees) will generate 7,599 social messages daily in the last two months of the year. By raw numbers, this is over 1,500 more than the same time last year.

On Instagram, in specific, Sprout’s data indicates that retailers will receive 65 percent more messages daily on average in the final two months of the year compared to the end of 2017. Keep in mind that November and December of 2017 already saw a 120-percent increase in daily messages on Instagram for retailers compared to the same time in the previous year.

The Study

The report from Sprout Social should be considered reputable. After all, Sprout Social looked at over 2.9 billion messages on Instagram, Twitter, and Facebook.

Social Media Responses Matter

Hopefully for retailers, there has been significant improvement since three years ago when a different Sprout Social study discovered that retailers did not respond to up to 83 percent of messages on social networks. This is no longer an option thanks to the increasing use of social media. A recent study from Sumo Heavy indicated that less than 20 percent of users of social media buy things via social channels. Even so, these channels play a key role in branding and reputation. This figure may also increase as retailers put in additional effort to reach consumers via social media.

Source:

https://www.retaildive.com/news/retailers-to-see-75-increase-in-social-media-during-the-holidays/542777/

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