Anyone with a Retail store knows that displays have a crucial impact on sales and even whether potential customers make it into your store. With Millennials getting older and becoming a larger segment of the retail market, it is crucial that you ensure your retail displays attract millennials. With some simple advice, you can do just that.

Stay Organized

Millennials prefer stores that are organized and tidy in their arrangements. In a study from the University of Florida, the team found that millennials are driven to clearly organized merchandise, such as items that take advantage of color blocking. They also prefer stores that are tidy, staying away from those that look dirty or messy. Unfortunately, the study also found that millennials do not like employees stocking shelves as they shop, which may pose a problem for some retailers.

On a related note, millennials also want the actual layout of the store to be well-organized. In other words, make sure that your layout makes it easy to navigate your space, so millennials can easily find what they want.

Personalize It

When they are out shopping, millennials like to feel as if they are in a residence or at their home. In terms of setting up your display, this translates into personalization with some nice, homey touches thrown in. To enhance the feeling of being at home, make your store seem relaxing, so millennials are more likely to spend extra time there.

Use Technology

It should come as no surprise that millennials are attracted to retail displays that include technology, but this can still be challenging for some companies to incorporate. Luckily, technology has gotten cheaper, so you should be able to integrate tech with your display without an increase in your budget. Just be sure to make your technology high quality, such as a catchy video wall with carefully created videos.

Sources:

https://www.retailwire.com/discussion/what-do-millennials-want-in-store-design/

https://www.instoredesigndisplay.com/blog/3-ways-to-merchandise-to-millennials/

http://yaffe.com/2016/06/how-to-attract-millennial-shoppers-by-creating-a-relaxing-store-environment/

The post How to Create Retail Displays That Attract Millennials appeared first on Subastral Inc..