Get Even More Visitors To Your Blog, Upgrade To A Business Listing >>

Top 3 Visual Merchandising Challenges

It is no secret that Visual Merchandising is playing an increasingly prominent role in the consumer experience. To succeed in today’s hyper-competitive market, retailers need to succeed not only in selling their customers products but also in selling them in-store experiences. Visuals are inevitably a huge component of that in-store experience, and retailers today need to ensure their visual merchandising strategy is on point.

“In an era in which consumers can buy literally anything online, the customer experience within the four walls has also become that much more important to drive traffic and, ultimately, transactions,” Marc Price explained in Forbes. “Product presentation, for instance, can go a long way to stimulate purchase behavior.”

Visual merchandising, however, can present challenges for stores. Let’s take a look at the top three visual merchandising challenges faced by brands and how they can be addressed.

Limited Display Space

Small stores often struggle to find the space for effective visual merchandising. The key here is not to overstock your store. For example, French brand Sézane – which has its main retail store tucked away in a tiny Parisian apartment – is able to execute a beautiful visual merchandising strategy in a small space simply by keeping merchandising on the floor to a minimum and balancing it out with a compelling but minimalist design.

Lack of Flexibility

In small retail spaces especially, there can be limited flexibility to rearrange items and implement an innovative visual merchandising strategy. But, really, you don’t need to reinvent the wheel for effective visual merchandising. As long as you’ve got a design in place that appeals to your customers, you’re good to go.

Budget Constraints

Smaller retailers often don’t have the same budget as major players when it comes to developing and executing a visual merchandising strategy. But the good news is you don’t need a huge budget to be successful at visual merchandising. Knowledge about your target consumer and tailored displays that will pique their interest will go much further toward retail success than dropping huge sums to create elaborate in-store displays.

“This budding emphasis on experience provides a distinct advantage to smaller, more agile brands,” Price explained. “Many of the best performing consumer companies today have tapped into an experiential offering that is both personalized and local with respect to the merchandising and product mix.”

The bottom line? Even smaller retail stores without loads of space and a small budget can develop and execute successful visual merchandising strategies. The key is to get creative about how to overcome common challenges.

The post Top 3 Visual Merchandising Challenges appeared first on Subastral Inc..



This post first appeared on Affordable Store Fixtures And Displays For Retail, please read the originial post: here

Share the post

Top 3 Visual Merchandising Challenges

×

Subscribe to Affordable Store Fixtures And Displays For Retail

Get updates delivered right to your inbox!

Thank you for your subscription

×