Are Digital Mannequins the mannequins of the future? According to some analysts, it is just a matter of time before these high-tech mannequins become the norm in shopping malls across the country. Although digital mannequins are just now starting to appear, they are already having quite an impact on the world of retail.

So, what exactly are digital mannequins? Well, digital mannequins, often known as virtual mannequins, are essentially a digitized version of a mannequin, as the name suggests. While there are different models and types of digital mannequins out there, a common model entails the use of a life-size laser cutout and digital projection. Available in either full body or half body, this creates the illusion of a real-life mannequin who can model clothing, greet your customers, or even provide instructions.

Digital mannequins present a number of unique benefits in that they are customizable and flexible. They can be programmed to say and do different things, and they can be programmed to respond to different cues from customers. For example, many have gender recognition and proximity sensors. Moreover, with the same digital mannequin across different branches of your store, it is easy to establish a consistent brand identity.

Although digital mannequins could very well be the mannequins of the future, it is important to note that they are still being developed and refined. The technology is still new and expensive at this point. Hopefully, as designs are refined and prices come down, digital mannequins will become much more mainstream.

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