For this video, 280 Group CEO and Founder, Brian Lawley, talks with Bill Haines, who is not only a Product Management Consultant and Trainer, but an expert in positioning, messaging, and influencing people. Bill is asked to describe the tree types of audiences a Product Manager might be pitching to and what the strategy might be for each one of those people to make sure that they have the highest likelihood of accepting your ideas and going along with you....[continue reading]

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