A major problem when people hire a ghostwriter is that they tend to go for the ones that charge the lowest fees. Reason being that they don’t want to spend too much on outsourcing. This makes sense, since entrepreneurs should save money in every possible way.

But is this a smart thing to do? Can you really justify paying triple the price for a professional ghost writer?

Let’s say for example, you hire a freelance writer for $200 to write a 20 page Ebook and another one for $600 to write the same ebook. What benefits would you get for paying the extra $400?

Provided that the professional writer actually delivers the quality promised, the ebook should be written in good English with no spelling or grammar mistakes. The information inside the ebook would be in-depth and correct since the professional ghost writer has done his research.

On the other hand, the cheaper writer would have also delivered the ebook but the style of writing may not be very captivating or interesting and the level of research would be very basic. Readers of the ebook may find that the content is far too simple for what they paid for.

If both ebooks was priced at $29 and each sold 1,000 copies, the first ebook that’s written by the more expensive ghost writer (ebook A), may get a 3% refund. That’s 30 copies refunded which translates into $870 returned.

Now if the ebook written by the cheaper writer (ebook B), gets a refund rate of 6%, then that’s 60 copies of the ebook refunded which translates into $1,740.

By saving $400 because you wanted to hire a Cheaper Ghost Writer, you will have lost $870 in refunds with this scenario. However, there’s more.

With the launch of your next $29 ebook, you can email and notify your existing customers. If customers from ebook A give you a 30% response, which translates into 300 customers, then you’ll have profited $8,700 effortlessly.

Now since the customers of ebook B were not completely overjoyed with your content, the response rate could be 20% which is still good. This translates into 200 customers which will give you a profit of $5,800.

With the above scenario, ebook A earned you $2,900 more in profits. If we add the refunds, then ebook A wil have earned you $3,860 more. The repeat sales is where it really hurts the business owner’s pockets if they took the route of hiring the cheaper ghost writer.

However, this is only a guess. There are other things which we need to factor in such as affiliates. If you sent a copy of your ebook for affiliates to review, the majority may want to promote it due to the quality of information your ebook has. This part of the scenario is very hard to guess with figures.

With the scenarios above, you can now see the real effects of hiring a ghost writer to write an ebook. Paying for a cheaper ghost writer may save you money initially, but that’s being very short sighted. However, there are some very good ghost writers who charge cheaply for their services. They’re probably just starting out and want to get testimonials. They are very, very hard to find. If you find one, don’t let go of them.

A reply I normally give when I’m asked should someone pay for an expensive ghostwriter, is “it depends on what you want”. For example, if you want to look wealthy, attract attention, enjoy a comfortable ride then buy a Mercedes or BMW. If you want to save money and get a car just to get to places, then a normal car would do.

Same applies with a ghostwriter. What are you going to do with the ghostwritten content?

If you want to outsource your ebook to a professional ghostwriter, visit hire a ghost writer. To download the report How To Build Your Own Information Products Business, visit create information products.