Banner ads display an image and a link atop a visited website. Perusing the internet, you will find that there are many of them. The purpose of their presence is to increase revenue with ads on your website. There are important issues to consider when contemplating the addition of web-banners as advertisement. It will help to understand some of the basic advantages and disadvantages of Banner ad placement to improve website revenue.

Put your ads on your website. There is money on the web to make. Don't simply go placing banner ads all over the place. This has some negative effects which will be addressed shortly. Your banner presence is known as "impression" on the web. When you set up your banner on certain websites, the entire banner-field is a "Point and Click" link directly to your website and immediate product presentation. What this means is simple. A potential client navigates to a website and they see your banner. If they are interested, they will click it, an immediate hyperlink connects them to your presentation.

Website revenue is exponentially increased from the increased business flow. At least, this is what you would expect. You would do best to contract a banner network organization or capable publisher to post the banner on myriad sites run by publishers. Your advertisement needs to be concise, so that its appearance is not intrusive. You want to know how to put ads on your website and attract attention. Don't scare potential clients with an intrusive web banner. The link will lead to ads on your website which must be equally as pleasant and attractive as your content. Potential customers pay closer attention if content is consistent.

The successful placement of banner advertisement includes links to attractive web content. You can earn money as an affiliate of link placement within the banner on a CPC (Cost per Click) basis. Every time someone click the field of your banner and embedded links in the field, you earn money for the click. It seems like an ideal business investment to put ads on your website. This will boost your website's revenue.

The main problem to be wary of is over-placement of your banner ads. Many people who surf the internet are acutely aware of repeated ad-placement. They get sick of the banners and automatically reject or even block the link. If you put ads on your website which are linked to too many banners, search engines can even begin to kick out your SEO placement. You need to determine the most strategic placement of just a few banners linking ads to your website. To accomplish this, look at your market, find the sites that are the most advantageous links for your banner. Make sure to establish variety within your ad inventory so that you keep things fresh for your users so that they don't become blind to your ads.

People navigate through the internet rapidly. All you need to do is catch their eye for a second, and you can gain significant revenue putting up banner ads on your site.

Article Source: http://EzineArticles.com/6245878