Let’s say your client Jane is the CMO at Cozy Footwear. She has some burning questions about the profile of their most loyal customers. Where would she get that data? Would she know where to get it? How many data sources would she think of? 2 or 3? Or 10 or more? And if she is aware of 10 or more, what implications does that have?

Please share this video with any colleagues who might want to learn more about data sources and how they are used for market research and customer insights. And if you think the video has value, please do like and subscribe on YouTube! Prefer podcasts? Also available on iTunes.

Here is the link to the PDF mentioned in the podcast: https://bit.ly/2DPkmaL

Sincerely,
Kathryn