I’m mad. Well, that may be too strong of a word. But I am certainly annoyed. Why? Because at every national Market research conference I have attended for the past 3 years, there has been at least one session effectively titled, “Will big data kill market research?”

It’s the wrong question. Big data is just…data. The real question is: will business decision makers decide that they have data sources that deliver better Insights than they can get from market research?

We market researchers need to evolve for a world where there are many data sources about customer needs and behaviors (and yes, I mean “needs” and “behaviors”). Of course, our profession is already evolving. But we all need to be prepared, and to make some careful choices. In my most recent Conversation, I lay out some key Career path scenarios.

Please share this video with any colleagues who might want some information on market research career planning in a big data world. And if you think the video has value, please do like and subscribe on YouTube! Prefer podcasts? Also available on iTunes.

Sincerely,
Kathryn

P.S. Our new course on Crafting Insights that will resonate with the C-suite is scheduled to start October 23rd! This course meets once a week for 4 consecutive Tuesdays from 11 AM to 12:30 Eastern. Join insights expert Chris Grabarkiewicz-Davis, PhD, for a lively, practical learning experience. Get practical lessons that you can apply to your work and really thrill your clients.