You get only a seconds to make an impression on the potential customer through Facebook, so it’s better to make them count. Here’s are few ways to optimize facebook ads:

1. Use an image of a smiling woman
It has been seen that images with smiling face of a woman, images of happy leads to high click-through rate.It is advised to show images of the person using your products rather than showing only the product.

2. Use conversion tracking
Your ad is waste if you don’t know whether your ad is getting leads or not. So it is important to use conversion tracking in the ad to give detail information of the lead conversion.

3. Don’t target too narrowly
Targeting too narrowly mean your targeting small group of people. It is advisable to target the large group of people to get good conversion.

4. Use a clearly defined call to action
Every facebook ad should have called to action button on their ad. It helps the user know what exactly they want. Some of the calls to action are SignUp, Contact us, Book Now etc.

5. Use high-impact images
The most important aspect of Facebook ads is the image.Your images are the first thing which grabs the attention of the users. So it is advisable to use eye-catching images to draw the attention of the user.

6. Use custom audiences to target customers
You can upload mailing list to Facebook by creating a custom audience. It helps to target people who are already interested in your product.

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