For E-commerce Marketplaces

Hello Guys! Today we are going to discuss the difference between Trademark and Brand which are Co-related to each other but different in terms of uses in marketplace of Ecommerce.

  Trademark: A symbol or logo which becomes identity of your products and it represents the       uniqueness of your company or products.
Benefits of Trademark: There are many benefits of registering trademark for business:
• When a trademark get registered then It gives you the right to use this registered trademark as a symbol: ®
• It provides the security to brand name and logo of the company and gives right to seller to file a trademark infringement under “Trademark Law”.
• It removes the confusion for another similar mark in marketplace.
• It may serve as the basis for an international trademark application.
Further than just an impressive logo, good branding rises the worth of a company, brings employees with direction and inspiration, and makes getting new customers easier.

Brand: A kind of product manufactured by a particular company under a particular name.
Benefits of Brand: Major benefits you can expect to see when you have a strong brand:
• Customer Gratitude – Having a strong brand all of it to build customer recognition.
• Competitive advantage in market – Your brand is what distinguishes you in the marketplace.
• Easy starter of new products – Customers are concerned to brands that they share values with.
• Customer reliability and shared values – Customers are attracted to brands that they share values with.
• Higher integrity and ease of purchase – As you build your credibility, you also build recognition, loyalty, and competitiveness.
Hopefully the above information is helpful for you at your Ecommerce business marketplace. Cheers…

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