The Food industry is one of the most competitive markets to be in due to the number of brands and products that are on offer to customers, which is constantly growing as new companies and trends enter the sector to try and grab some of the huge potential profits available in this industry.

This is where bespoke and custom Packaging options can really help to differentiate your products from the mass offerings and make your brand stand out from the crowd, meaning more sales and more market share!

Shelf ready and Retail ready packaging are the most prominent Packaging Solutions that are generally used across the board within the food product sector. These options are easy to produce and eliminate the need for extra protective packaging during shipment, saving money, materials and being environmentally friendly.

There are also point of sale displays which work the same way but on a much larger scale and are often floor stands placed in prominent, high footfall and impulse buying areas of the store.

Both of these options give the food manufacturer more marketing space to take advantage off and allowing for more branding, product information and eye-catching graphics to be added to the packaging to draw in more customers and sales.

As all retailers are looking to make the most return on investment on each space around the store, the more sales you can produce the better location you get and then even more customers see your products, which results in a further increase in sales……and so on and so on.

This demonstrates how important your outer packaging is and should be looked at and planned along with any product launch to ensure that you make the most of this marketing opportunity. These packaging solutions give you a great marketing platform at no extra cost and can dramatically improve sales, brand recognition and customer loyalty!

If you think that your current packaging could do with being reviewed, please contact our packaging specialists at [email protected] or 0151 486 4800 who will be happy to help