Millennials are going out of their way to find and support Brands that are social responsible. According to a recent Nielsen study, 66% of Millennials surveyed said they’re even willing to pay more for products and services that come from companies that are committed to a positive social and environmental impact. There is demand for a change in the way we source our goods and this upcoming generation is the force behind it.
Being an ethical brand can come at a cost. Items may have to have limited availability or longer than normal shipping times. But that’s not a bad thing. In fact, 81% of consumers say they don’t mind making these sacrifices for ethically sourced goods.
The key here is honesty. Keep the community’s trust and it’ll be smooth sailing. Just be aware of the risks. 90% of consumers say they would boycott a brand if they learned of irresponsible or deceptive practices.
At AMP3, it’s of growing importance that we present companies that are socially responsible as well and we’re proud to be carving out a niche in PR for brands that are sustainable, eco-friendly, and/or natural, including Derma E, Brooklyn Candle Studio, KL Polish and the soon-to-be-launched LALF.
KL Polish is a cruelty-free, USA-made nail polish line, so you can be sure that these products are ethically sourced and free of harsh ingredients. KL Polish has also collaborated with Colourpop, another U.S. based and cruelty free beauty line, to bundle up nail polishes and the perfect lip product to accompany them.
LALF – Love Animals Love Fashion, or just LALF, is a truly vegan, organic, and sustainable clothing line. At every phase of production they ensure fair wages for workers, from farm to factory, to increase local economic sustainability. They only use all natural dyes and source materials from farmers who follow strict organic and vegan practices, with absolutely zero use of pesticides and/or insecticides.
We hope that moving forward, more brands (and agencies) arise that are doing their part to be ethical and eco-friendly. We wholeheartedly support brands with these initiatives.
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